People

Meet Vivisum. Once you know a little more about us, we’d love to connect with you on email, LinkedIn or Twitter.
Dan Callahan

Dan Callahan (He/Him)

Career Overview: Prior to founding Vivisum, Dan Callahan spent his entire career in a variety of market research and consulting roles, and starting Vivisum was a natural fusion of those two paths. Connect with Dan on LinkedIn.
Areas of Expertise: Dan specializes in creating multi-phase research programs that combine quantitative, qualitative and strategic facilitation methodologies. He is passionate about providing customer insights that enable companies to develop innovative products and engaging brands. Dan’s work has focused primarily on the pharmaceutical, financial services and technology industries.
Favorite Business Book: Anything by Jim Collins. Unlike most business books which use hundreds of pages to communicate well-worn business truisms, Collins’ books are rigorously researched and convey genuine insight. Also, Peter Senge’s books. Senge’s ideas on management, philosophy and ethics were seminal to Vivisum’s foundation.
Outside of work: Dan is devoted to his wife, Casey, and his two daughters, Ava-Marie and Senzie. When he’s not spending time with his family, Dan is probably locked away in a quiet room reading a book or practicing 'meditation in motion' (otherwise known as running).
Ellen Hart

Ellen Hart (She/Her)

Career Overview: Ellen developed her research skills conducting several anthropological ethnographies on food systems, as well as consulting with non-profit organizations in North Carolina. Before coming to Vivisum, Ellen received her BA in Anthropology and Linguistics from Wake Forest University and her MA in Management from the WFU Schools of Business.
Areas of Expertise: Ellen combines skills in ethnographic research and business consulting that provides a distinctive insight into complex research problems. Her research experience encompasses a wide range of fields, including technology, healthcare and non-profits.
Favorite Business Book: Me to We: Finding Meaning in a Material World by Craig and Marc Kielburger.
Outside of work: Ellen enjoys exploring and hiking trails with her self-esteem-challenged dog, Tulip. A foodie, she also loves experimenting with recipes and supporting local food initiatives in her community. Ellen is also an avid yogi and makes up for an unfortunate lack of skill and balance with a genuine love for the practice.
Patrick Brunell

Patrick Brunell

Career Overview: Patrick graduated from University of North Carolina Chapel Hill, majoring in Economics and minoring in Philosophy, Politics and Economics (PPE). Before coming to America, he grew up in several different countries around the world which exposed him to a diverse cultural background. Patrick learned a hard work ethic by volunteering for Royal National Lifeboat Institution and honed fine market research capabilities by working in Vietnam for a startup social networking company.
Areas of Expertise: Patrick specializes in market research moderation and project management. He has experience in human factors and usability studies in the pharmaceutical industry.
Favorite Business Book: Predictably Irrational by Dan Ariely. This book gives an insight into the field of behavioral economics and how we can measure unpredictability
Outside of work: Patrick loves to travel and hang out with his friends. He is an avid sports fanatic and strongly supports Manchester United and the Dallas Cowboys. Patrick enjoys following the accelerating prominence of e-sports and explaining to everybody what e-sports are.
Ciara Lutz

Ciara Lutz (They/Them)

Career overview:    
Career Overview: Ciara earned their Bachelors Degree in Psychology at the Rochester Institute of Technology in 2016. Shortly after graduation, they began working as a behavioral researcher in Dan Ariely's Center for Advanced Hindsight at Duke University. They spent 2 years at Duke finding ways to make it as easy as possible for people to act in their own best interest in the domains of healthcare and charitable giving.
Area of Expertise: Ciara has experience with a wide range of research methods, including online surveys, field studies, qualitative interviews, and physiological measurement. They are also a skilled writer who believes that the world would be a better place if we could all learn to communicate openly and honestly with one another.  
Favorite Business Book: Predictably Irrational by Dan Ariely
Outside of work: When they're not at work, Ciara enjoys painting, improv comedy, practicing yoga, and most of all, watching movies. Ciara is a self-proclaimed film geek who enjoys watching anything from foreign dramas, ‘80s slashers, ‘40s screwball comedies, B-movies of all eras, and visually striking films such as The Shape of Water (just to name a few). They also a proud cat mom to a rambunctious feline named Suzy Bishop.
Bria Berry-Holly

Bria Berry-Holly (She/Her)

Career Overview: Bria received her BS in Business Administration from UNC-Greensboro and her MBA from North Carolina Central University. Prior to Vivisum, Bria served as a financial coordinator, where she gained experience in implementing cost-effective business solutions, project operations, recommending system controls, and developing financial reports.
Area of Expertise: Bria has a passion for solving complex problems using data, research and collaborative brainstorming methodology to drive centric solutions. Bria has experience in understanding business needs while leveraging data to define strategy and focus on quality delivery. An accomplished finance professional, Bria has a unique background tailored towards long-term growth while improving client engagement.
Favorite Business Book: Good to Great: Jim Collins
Outside of work: Bria enjoys coaching JV women’s basketball at a local high school. She is an active member of Alpha Kappa Alpha Sorority, Incorporated, where she actively serves her local community. Bria loves all genres of music and participates in her church choir. She enjoys traveling, where she actively seeks new adventures, and enjoys life’s wonders and beauty.
Elissa Cannonwood

Elissa Cannonwood (She/Her)

Career Overview: Elissa earned her BA in Psychology at the University of North Carolina at Greensboro in 2012 and her MA in Psychology at Western Carolina University in 2015. While working on her masters, she gained extensive experience in research with eye tracker and EEG technology. After completing her degree, she spent 4 years working with psychiatrists, therapists, and psychologists in inpatient and outpatient settings.
Area of Expertise: Elissa has experience with both quantitative and qualitative research methods. A background in research provides the basis for fact finding and effective communication with individuals across environments and skill sets. Her time in the research and medical fields have afforded skills in project management, training, and empathy for those around her.
Favorite Business Book: Good to Great by Jim Collins, this book grants us insight on what we want our businesses to look like and how we can be better within that framework.
Outside of work: Elissa is an avid traveler and enjoys checking places off an ever growing “to visit” list with her husband. When she is not booking flights, she may be found pursuing one of a myriad of hobbies. She is an enthusiastic reader of science fiction and fantasy novels and releases stress by either hiking or playing computer games with friends.
Elio Evangelista

Elio Evangelista (He/Him)

Career Overview: Elio has spent his career leading research studies, combining qualitative and quantitative techniques to gather information and provide insightful analysis. He also has experience in marketing, graphic design, social media, and communication.
Areas of Expertise: With a passion for data analysis and visualization, Elio is interested in finding new and innovative ways to communicate key information. Elio’s background in market research, benchmarking, marketing, and journalism provides a combined skill set that’s a natural fit for gathering and delivering market insights. He has focused most of his career in life sciences, healthcare, and financial services research.
Favorite Business Book: The 1-Page Marketing Plan, by Allan Dib, because it uses targeted techniques and practical guides to get your business operations moving in the right direction quickly. Elio also loves Freakonomics.
Outside of Work: Elio lives in Durham NC with his wife, two young sons and two rambunctious beagles. An avid sports fan, Elio can often be found watching Carolina Hurricanes games or playing tennis. He also likes to try cooking new recipes (and eating them).
Kevin Thacker

Kevin Thacker (He/Him)

Career Overview: Kevin earned his BA in business administration at Rollins College and his MBA from Crummer Graduate School of Business.
Areas of Expertise: Kevin has experience in quantitative and qualitative analysis from his experience at his master’s program. Kevin’s time consulting in the Orlando area led to his experience in data analytics and strategic marketing management across multiple industries including tech-startups, education, nonprofits, environmental technologies, and industrial production.
Favorite Business Book: Malcom Gladwell Outliers, this book highlights the need for hard work within an organization and the need to capitalize on opportunities that are presented to us. 
Outside of Work: Kevin is cook in his free time who loves experimenting with new and exciting dishes. When not cooking Kevin is losing at fighting games against his friends or at a local tournament. 

Candice Smith

Career Overview: Candice attended the New School University focusing on Religious Education developing pluralistic pedagogy that teaches comparative religion in a high school setting. She has experience in creating concept-based curriculum for a non-profit afterschool program during and after college while also pursuing fashion/lifestyle sales and marketing for flagship stores in NYC. Candice then moved to NC where she became successful in technology sales. She managed relationships in Higher Education selling to the largest colleges and universities in the country prior to joining the Vivisum team.
Areas of Expertise: Candice is seasoned lead sales lead who specialized in luxury goods, experiences, and services. She is a dedicated consultant and values teaching and being taught in the classroom of life.
Favorite Business Book: Atomic Habits by James Clear
Outside of work: Candice is a Disney/Marvel fan who enjoys listening and performing jazz music, attending shows, and travelling.