People

Meet Vivisum. Once you know a little more about us, we’d love to connect with you on email, LinkedIn or Twitter.

Dan Callahan (He/Him)

Career overview: Prior to founding Vivisum, Dan Callahan spent his entire career in a variety of market research and consulting roles, and starting Vivisum was a
Areas of Expertise: Dan specializes in creating multi-phase research programs that combine quantitative, qualitative and strategic facilitation methodologies. He is passionate about providing customer insights that enable companies to develop innovative products and engaging brands. Dan’s work has focused primarily on the pharmaceutical, financial services and technology industries.
Favorite Business Book: Anything by Jim Collins. Unlike most business books which use hundreds of pages to communicate well-worn business truisms, Collins’ books are rigorously researched and convey genuine insight. Also, Peter Senge’s books. Senge’s ideas on management, philosophy and ethics were seminal to Vivisum’s foundation.
Outside of work: Dan is devoted to his wife, Casey, and his two daughters, Ava-Marie and Senzie. When he’s not spending time with his family, Dan is probably locked away in a quiet room reading a book or practicing 'meditation in motion' (otherwise known as running).

Ellen Hart (She/Her)

Career overview: Ellen developed her research skills conducting several anthropological ethnographies on food systems, as well as consulting with non-profit organizations in North Carolina. Before coming
Areas of Expertise: Ellen combines skills in ethnographic research and business consulting that provides a distinctive insight into complex research problems. Her research experience encompasses a wide range of fields, including technology, healthcare and non-profits.
Favorite Business Book: Me to We: Finding Meaning in a Material World by Craig and Marc Kielburger.
Outside of work: Ellen enjoys exploring and hiking trails with her self-esteem-challenged dog, Tulip. A foodie, she also loves experimenting with recipes and supporting local food initiatives in her community. Ellen is also an avid yogi and makes up for an unfortunate lack of skill and balance with a genuine love for the practice.

Patrick Brunell

Career overview: Patrick graduated from University of North Carolina Chapel Hill, majoring in Economics and minoring in Philosophy, Politics and Economics (PPE). Before coming to America,
Areas of Expertise: Patrick specializes in market research moderation and project management. He has experience in human factors and usability studies in the pharmaceutical industry.
Favorite Business Book: Predictably Irrational by Dan Ariely. This book gives an insight into the field of behavioral economics and how we can measure unpredictability
Outside of work: Patrick loves to travel and hang out with his friends. He is an avid sports fanatic and strongly supports Manchester United and the Dallas Cowboys. Patrick enjoys following the accelerating prominence of e-sports and explaining to everybody what e-sports are.

Kelly Phoenix (She/Her)

Career overview: Before joining the Vivisum team, Kelly was the Executive Director of Nourish International, a sustainable development and social enterprise focused NGO with chapters on
Areas of Expertise: Kelly’s extensive background in nonprofit management with respect to the fields of Human Services, Healthcare, and Leadership Development have afforded her an expanse of skill sets across many fields including strategic consulting, project management, PR, marketing, and business development.
Favorite Biz Book: Good to Great by Jim Collins.
Outside of Work: Kelly enjoys volunteering her free time with local non-profits, spoiling her dog Violet with nature walks, and hosting dinner parties for interesting guests with her partner in life and husband Bob.

Elio Evangelista (He/Him)

Career overview: Elio has spent his career leading research studies, combining qualitative and quantitative techniques to gather information and provide insightful analysis. He also has experience
Areas of Expertise: With a passion for data analysis and visualization, Elio is interested in finding new and innovative ways to communicate key information. Elio’s background in market research, benchmarking, marketing, and journalism provides a combined skill set that’s a natural fit for gathering and delivering market insights. He has focused most of his career in life sciences, healthcare, and financial services research.
Favorite Business Book: The 1-Page Marketing Plan, by Allan Dib, because it uses targeted techniques and practical guides to get your business operations moving in the right direction quickly. Elio also loves Freakonomics.
Outside of Work: Elio lives in Durham NC with his wife, two young sons and two rambunctious beagles. An avid sports fan, Elio can often be found watching Carolina Hurricanes games or playing tennis. He also likes to try cooking new recipes (and eating them).

Jason Nelson

Career overview: Prior to joining Vivisum Jason managed the office of the CEO for a private equity-backed CMMS technology company. Over the last ten years, Jason
Areas of Expertise: As a self-described generalist (or cross-functional strategist), Jason’s skill set and experience span project management, nonprofit leadership and management, economic development and back office services.
Favorite Business Book: Open Wide the Freedom Gates: A Memoir by Dorothy Height. Though not a traditional business book, Ms. Height’s life and work act as a masterclass in leadership—servant leadership in the face of adversity and seemingly insurmountable obstacles which are applicable across sectors and industries.
Outside of work: A proud native of Roxboro, Jason is a graduate of the North Carolina School of Science and Mathematics, holds degrees from American University and North Carolina A&T State University, and served as a Peace Corps volunteer in Botswana. In addition to nurturing a passion for genealogy, Jason serves on the boards of directors with The Scrap Exchange and the NCSSM Alumni Association.

Ciara Lutz (They/Them)

Career overview: Ciara earned their Bachelors Degree in Psychology at the Rochester Institute of Technology in 2016. Shortly after graduation, they began working as a behavioral
Area of Expertise: Ciara has experience with a wide range of research methods, including online surveys, field studies, qualitative interviews, and physiological measurement. They are also a skilled writer who believes that the world would be a better place if we could all learn to communicate openly and honestly with one another.  
Favorite Business Book: Predictably Irrational by Dan Ariely
Outside of work: When they're not at work, Ciara enjoys painting, improv comedy, practicing yoga, and most of all, watching movies. Ciara is a self-proclaimed film geek who enjoys watching anything from foreign dramas, ‘80s slashers, ‘40s screwball comedies, B-movies of all eras, and visually striking films such as The Shape of Water (just to name a few). They also a proud cat mom to a rambunctious feline named Suzy Bishop.

Bria Berry-Holly (She/Her)

Career overview: Bria received her BS in Business Administration from UNC-Greensboro and her MBA from North Carolina Central University. Prior to Vivisum, Bria served as a
Area of Expertise: Bria has a passion for solving complex problems using data, research and collaborative brainstorming methodology to drive centric solutions. Bria has experience in understanding business needs while leveraging data to define strategy and focus on quality delivery. An accomplished finance professional, Bria has a unique background tailored towards long-term growth while improving client engagement.
Favorite Business Book: Good to Great: Jim Collins
Outside of work: Bria enjoys coaching JV women’s basketball at a local high school. She is an active member of Alpha Kappa Alpha Sorority, Incorporated, where she actively serves her local community. Bria loves all genres of music and participates in her church choir. She enjoys traveling, where she actively seeks new adventures, and enjoys life’s wonders and beauty.

Elissa Cannonwood (She/Her)

Career overview: Elissa earned her BA in Psychology at the University of North Carolina at Greensboro in 2012 and her MA in Psychology at Western Carolina
Area of Expertise: Elissa has experience with both quantitative and qualitative research methods. A background in research provides the basis for fact finding and effective communication with individuals across environments and skill sets. Her time in the research and medical fields have afforded skills in project management, training, and empathy for those around her.
Favorite Business Book: Good to Great by Jim Collins, this book grants us insight on what we want our businesses to look like and how we can be better within that framework.
Outside of work: Elissa is an avid traveler and enjoys checking places off an ever growing “to visit” list with her husband. When she is not booking flights, she may be found pursuing one of a myriad of hobbies. She is an enthusiastic reader of science fiction and fantasy novels and releases stress by either hiking or playing computer games with friends.

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