Why Create a Culture of Encouragement
At its core, Vivisum Partners is a company focused on a culture of encouragement. The company continues to look for better ways to progress and
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Anthropology and Market Research
During my higher education, I was fortunate enough to be a student of what seems to be two opposing ends of a spectrum. As an
History of Market Research Part III: Measuring Consumer Behavior
In Part 2 of our last History of Market Research blog series, we saw how focus groups grew in popularity as American consumerism took off
Why I Founded Vivisum
Why I Founded Vivisum Myth is much more important and true than history. – Joseph Campbell And when I am formulated, sprawling on
The changing mindset of market research
Something interesting has been happening in the market research world in the last few years. More and more, we are seeing a transition in the
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