How Improv Made Me a Better Moderator
It might surprise you to know that market research and improv comedy are a lot alike. I’ve been doing improv… Continue Reading >
Five lessons Anthropology taught me about market research
During my higher education, I was fortunate enough to be a student of what seems to be two opposing ends… Continue Reading >
History of Market Research II
War brings change: WWII resulted in a need for propaganda and assurance that the propaganda was doing its job.… Continue Reading >
The New Frontier: Intro
Vivivsum’s new blog series on innovation in Market Research by 2050 Over the next few months, we are going… Continue Reading >