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Market Research
Manage Cognitive Biases, attentional bias, behavioral bias, market research

4 Actions for Managing Cognitive Bias

There are steps you can take to begin managing cognitive bias while conducting market research and analyzing the data. It comes down to being aware of your leanings and gathering additional information to combat the negative effects of cognitive biases. Here are four concrete actions you can take to start managing cognitive bias.

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FAANG Self-Funded Study: Google

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google. Our team used this research

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