The Crucial Role of Market Research in Biopharma Brand Launch
The nuanced challenges that biopharma brand launch teams must consider prior to launching a new drug include proving efficacy and safety compared to existing options,
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Market Research
The Importance of Message Testing
In the fiercely competitive landscape of small biotech companies, the ability to effectively communicate a clear and compelling message is paramount. Message testing research serves
Internship Wrap-Up: Jefferson’s Reflections
Last Friday (1/13/23), marked the completion of Jefferson’s internship with Vivisum. Jefferson’s internship involved learning things from management principles to financial operations and logistics. We
4 Actions for Managing Cognitive Bias
There are steps you can take to begin managing cognitive bias while conducting market research and analyzing the data. It comes down to being aware of your leanings and gathering additional information to combat the negative effects of cognitive biases. Here are four concrete actions you can take to start managing cognitive bias.
Overcoming Cognitive Bias in Market Research
It’s hard to avoid cognitive bias in today’s world, it has some part in almost everything we do. It is important to remember that no
How Improv Made Me a Better Market Research Moderator
Market Research Moderator Techniques Overlap with Improv It might surprise you to know that being a market research moderator and improv comedy are a lot
Anthropology and Market Research
During my higher education, I was fortunate enough to be a student of what seems to be two opposing ends of a spectrum. As an
History of Market Research Part III: Measuring Consumer Behavior
In Part 2 of our last History of Market Research blog series, we saw how focus groups grew in popularity as American consumerism took off
Focus Groups: History of Market Research II
The last post in the history of market research series covered the early origins of modern market research in 1920s America. From its emergence in the 1824
History of Market Research I
To gain a deeper understanding of the history of market research and foster an appreciation of where our theories and practices originate, it is important
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