Five lessons Anthropology taught me about market research
During my higher education, I was fortunate enough to be a student of what seems to be two opposing ends… Continue Reading >
History of Market Research Part III
Reasoned action and planned behavior: In the 1980’s theories on the link between attitudes and behaviors started emerging. Martin… Continue Reading >
History of Market Research II
War brings change: WWII resulted in a need for propaganda and assurance that the propaganda was doing its job.… Continue Reading >
History of Market Research I
To gain a deeper understanding of our field and foster an appreciation of where our theories and practices originate it… Continue Reading >
Why I Founded Vivisum
Why I Founded Vivisum Myth is much more important and true than history. – Joseph Campbell And when… Continue Reading >
FAANG Self-Funded Study: Google
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.… Continue Reading >
FAANG Self Funded Study: Netflix
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook,… Continue Reading >
FAANG Self Funded Study: Apple
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook,… Continue Reading >
What market research can learn from GDPR
Today is the day Global Data Protection Regulation (GDPR) rolls out globally and data privacy continues to flood the news.… Continue Reading >
Why All Market Researchers Should Be Holding Workshops
Much of the distinction in the ‘insight-oriented’ and ‘action-oriented’ perspectives can be seen in how one answers the question of… Continue Reading >