There are steps you can take to begin managing cognitive bias while conducting market research and analyzing the data. It comes down to being aware of your leanings and gathering additional information to combat the negative effects of cognitive biases. Here are four concrete actions you can take to start managing cognitive bias.
It’s hard to avoid cognitive bias in today’s world, it has some part in almost everything we do. It is important to remember that no
Market Research Moderator Techniques Overlap with Improv It might surprise you to know that being a market research moderator and improv comedy are a lot
During my higher education, I was fortunate enough to be a student of what seems to be two opposing ends of a spectrum. As an
In Part 2 of our last History of Market Research blog series, we saw how focus groups grew in popularity as American consumerism took off
The last post in the history of market research series covered the early origins of modern market research in 1920s America. From its emergence in the 1824
To gain a deeper understanding of the history of market research and foster an appreciation of where our theories and practices originate, it is important
Why I Founded Vivisum Myth is much more important and true than history. – Joseph Campbell And when I am formulated, sprawling on
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google. Our team used this research
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.
