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History of Market Research II

History of Market Research II

History of Market Research II

02/18/2021

By Elissa Cannonwood

War brings change:   WWII resulted in a need for propaganda and assurance that the propaganda was doing its job.… Continue Reading >

FAANG Self Funded Study: Netflix

07/15/2020

By Jacqueline Donofrio

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook,… Continue Reading >

FAANG Self Funded Study: Amazon

06/30/2020

By Jacqueline Donofrio

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook,… Continue Reading >

The New Frontier: Intro

02/08/2017

By Kelly Phoenix

Vivivsum’s new blog series on innovation in Market Research by 2050   Over the next few months, we are going… Continue Reading >

Biotech Brand Building: Messaging Matrix

06/01/2016

By Dan Callahan

Biotech Brand Building: Messaging Matrix Every pharmaceutical or biotech product is unique, and marketers must construct marketing communications based on… Continue Reading >

From Our Blog

History of Market Research Part III

by Elissa Cannonwood 03/29/2021

History of Market Research II

by Elissa Cannonwood 02/18/2021

History of Market Research I

by Elissa Cannonwood 02/04/2021

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