Anthropology and Market Research
During my higher education, I was fortunate enough to be a student of what seems to be two opposing ends of a spectrum. As an
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brand identity
History of Market Research Part III: Measuring Consumer Behavior
In Part 2 of our last History of Market Research blog series, we saw how focus groups grew in popularity as American consumerism took off
FAANG Self Funded Study: Netflix Brand Perception
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.
FAANG Self Funded Study: Apple Brand Personality
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.
FAANG Self Funded Study: Amazon
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.
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