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brand identity

Anthropology and Market Research

During my higher education, I was fortunate enough to be a student of what seems to be two opposing ends of a spectrum. As an

History of Market Research Part III: Measuring Consumer Behavior

In Part 2 of our last History of Market Research blog series, we saw how focus groups grew in popularity as American consumerism took off

FAANG Self Funded Study: Netflix Brand Perception

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.

FAANG Self Funded Study: Apple Brand Personality

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.

FAANG Self Funded Study: Amazon

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.