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Big Data

focus groups, market research, research groups, focus group research

Focus Groups: History of Market Research II

The last post in the history of market research series covered the early origins of modern market research in 1920s America. From its emergence in the 1824

What market research can learn from GDPR

Today is the day Global Data Protection Regulation (GDPR) rolls out globally and data privacy continues to flood the news. In our previous blog post,

Ways to Enhance Data Visualizations: The Curse of the Pie Chart

Let’s face it, we could all benefit from being more visual in our presentations. From marketing and branding to finance and project management, visualizations help

The Beginning of Market Research – Part 1

There is a pretty big self-directed meme happening the market research world today. Everyone keeps writing these blogs, articles and newsletters proclaiming that market research