Tradjenta Oral Type 2 Diabetes Brand Landscape provides detailed analysis of Tradjenta’s impact on the Oral T2D market. This brand navigator provides an in-depth look at Tradjenta’s brand value for oral type 2 diabetes patients and the HCPs who treat them. With Tradjenta, endocrinologists have a critical tool to treat type 2 diabetes.
The report includes market insights gathered directly from US physicians. No other type 2 diabetes brand research available includes as much in-depth information about Tradjenta, its clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Tradjenta’s clinical strengths and weaknesses compared to competitor treatments. With the Tradjenta Oral type 2 diabetes Brand Landscape, you’ll have:
- Insights from more than 150 US endocrinologists
- A robust analysis of Tradjenta’s brand value
- A beneficial examination of physicians’ perceptions of Tradjenta’s strengths and weaknesses
- A deep understanding of Tradjenta’ place in the Oral type 2 diabetes marketplace
- HCP perceptions and prescribing habits for Tradjenta.
Strategic Questions Answered about the Tradjenta Oral Type 2 Diabetes Brand Landscape
- Rx trends: Do endocrinologists expect Tradjenta usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Tradjenta patient?
- Competitive landscape: Which existing Oral T2D brands compete best against Tradjenta?
- Clinical perceptions: What is the perception of Tradjenta’ clinical profile?
- Brand persona: What elements of Tradjenta’ brand personality rings true for endocrinologists?
Summary of Strategic Insights from Tradjenta Oral Type 2 Diabetes Brand Landscape
- Endocrinologists and primary care provoders perceive Tradjenta/Jentadueto as a safe and tolerable oral type 2 diabetes option.
- Endos and PCPs are split on the BMI of a good candidate for Tradjenta/Jentadueto. Endos believe it is a good fit for patients between 25 and 29.9, while PCPs believe it is a good fit for the 30 – 39.9 category.
- Boehringer Ingelheim is still building its reputation as a reliable provider of type 2 diabetes medications.
Benefits of Purchasing the Tradjenta Oral Type 2 Diabetes Brand Landscape
- Cost-efficient primary research analyzing how Tradjenta’s position in the oral type 2 diabetes market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 150 endocrinologists
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s oral type 2 diabetes strategist for 1-year.
Table of Contents
Tradjenta through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal Oral T2D Brands – 7
- Least Ideal Oral T2D Brands – 8
- Most Efficacious Oral T2D Brands – 9
- Least Efficacious Oral T2D Brands – 10
- Most Favorable Safety Profile Among Oral T2D Brands – 11
- Least Favorable Safety Profile Among Oral T2D Brands – 12
- Easiest Dosing Among Oral T2D Brands – 13
- Most Challenging Dosing Among Oral T2D Brands – 14
- Best Tolerability Among Oral T2D Brands – 15
- Worst Tolerability Among Oral T2D Brands – 16
- Best Access Among Oral T2D Brands – 17
- Worst Access Among Oral T2D Brands – 18
- Best Support Among Oral T2D Brands – 19
- Worst Support Among Oral T2D Brands – 20
Best Corporate Brand Reputation in Oral T2D – 29
Tradjenta Patient Profile – 21
- Tradjenta ‘Typical’ Patient Summary – 22
- Tradjenta Patient: ‘Typical’ Disease Severity – 23
- Tradjenta Patient: ‘Typical’ Treatment History – 24
- Tradjenta Patient: ‘Typical’ Lifestyle – 25
- Tradjenta Patient: ‘Typical’ Treatment Adherence – 26
- Tradjenta Patient: ‘Typical’ Comorbidities – 27
Tradjenta Top Brand Competitors – 28
- Tradjenta’s Top Competitors – 29
- Tradjenta Brand Competitor Prescribing Patterns – 30
- Tradjenta Brand Competitor Rational Perceptions – 31
- Tradjenta Competitor Emotional Brand Personalities – 32
- Tradjenta Brand Competitor Target Patient Profile – 33
Tradjenta Clinical Brand Profile – 34
- Analysis of Tradjenta as an Ideal Brand – 35
- Tradjenta Strengths – 36
- Tradjenta Weaknesses – 37
- Tradjenta Summary – 38
Tradjenta Brand Personality – 39
- Tradjenta Brand Personalities – 40
- Tradjenta: Jester Personality – 41
Contact – 42