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Brand Navigators
Tecfidera Multiple Sclerosis Brand Navigator
Pages: 47
Published: October 2022
Individual License: $2,550
Team License: $2,850
Tecfidera Multiple Sclerosis Brand Landscape provides detailed analysis of Tecfidera’s impact on the MS market. This brand navigator provides an in-depth look at Tecfidera’s brand value for multiple sclerosis patients and the HCPs who treat them. With Tecfidera, neurologists have a critical tool to treat relapsing remitting multiple sclerosis.
The report includes market insights gathered directly from US neurologists. No other multiple sclerosis brand research available includes as much in-depth information about Tecfidera, it’s clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Tecfidera’s clinical strengths and weaknesses compared to competitor treatments. With the Tecfidera Multiple Sclerosis Brand Landscape, you’ll have:
- Insights from more than 125 US neurologists
- A robust analysis of Tecfidera’s brand value
- A beneficial examination of neurologists’ perceptions of Tecfidera’ strengths and weaknesses
- A deep understanding of Tecfidera’ place in the MS marketplace
- HCP perceptions and prescribing habits for Tecfidera
Strategic Questions Answered about the Tecfidera Multiple Sclerosis Brand Landscape
- Rx trends: Do neurologists expect Tecfidera usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Tecfidera patient?
- Competitive landscape: Which existing MS brands compete best against Tecfidera?
- Clinical perceptions: What is the perception of Tecfidera’ clinical profile?
- Brand persona: What elements of Tecfidera’ brand personality ring true for neurologists?
Summary of Strategic Insights from Tecfidera Multiple Sclerosis Brand Landscape
- Tecfidera, manufactured by Biogen, performs relatively well across most clinical attributes compared to other brands.
- While Tecfidera patients typically live a moderately active lifestyle, a large portion have a very busy lifestyle.
- Tecfidera competes most for patients who have mild to moderate disease, are treatment naïve, and younger.
Benefits of Purchasing the Tecfidera Multiple Sclerosis Brand Landscape
- Cost-efficient primary research analyzing how Tecfidera’s position in the multiple sclerosis market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 125 neurologists
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s multiple sclerosis strategist for 1-year.
Table of Contents
Tecfidera through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal MS Brands – 7
- Least Ideal MS Brands – 8
- Most Efficacious MS Brands – 9
- Least Efficacious MS Brands – 10
- Most Favorable Safety Profile Among MS Brands – 11
- Least Favorable Safety Profile Among MS Brands – 12
- Easiest Dosing Among MS Brands – 13
- Most Challenging Dosing Among MS Brands – 14
- Best Tolerability Among MS Brands – 15
- Worst Tolerability Among MS Brands – 16
- Best Access Among MS Brands – 17
- Worst Access Among MS Brands – 18
- Best Support Among MS Brands – 19
- Worst Support Among MS Brands – 20
Tecfidera Patient Profile – 21
- Tecfidera ‘Typical’ Patient Summary – 22
- Tecfidera Patient: ‘Typical’ Disease Severity – 23
- Tecfidera Patient: ‘Typical’ Treatment History – 24
- Tecfidera Patient: ‘Typical’ Lifestyle – 25
- Tecfidera Patient: ‘Typical’ Treatment Adherence – 26
- Tecfidera Patient: ‘Typical’ Comorbidities – 27
Biogen Corporate Reputation – 28
- Best Corporate Brand Reputation in MS – 29
- Biogen Reputation in MS – 30
Tecfidera Top Brand Competitors – 31
- Tecfidera’s Top Competitors – 32
- Tecfidera Brand Competitor Prescribing Patterns – 33
- Tecfidera Brand Competitor Rational Perceptions – 34
- Tecfidera Competitor Emotional Brand Personalities – 35
- Tecfidera Brand Competitor Target Patient Profile – 36
Tecfidera Clinical Brand Profile – 37
- Analysis of Tecfidera as an Ideal Brand – 38
- Tecfidera Strengths – 39
- Tecfidera Weaknesses – 40
- Tecfidera Summary – 41
Tecfidera Brand Personality – 42
- Tecfidera Brand Personalities – 43
- Tecfidera: Caregiver Personality – 44
- Tecfidera: Everyman Personality – 45
Contact – 46
