Rybelsus Oral Type 2 Diabetes Brand Landscape provides detailed analysis of Rybelsus’ impact on the Oral T2D market. This brand navigator provides an in-depth look at Rybelsus’ brand value for oral type 2 diabetes patients and the HCPs who treat them. With Rybelsus, endocrinologists have a critical tool to treat type 2 diabetes.
The report includes market insights gathered directly from US physicians. No other endocrinologists brand research available includes as much in-depth information about endocrinologists, it’s clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Rybelsus’ clinical strengths and weaknesses compared to competitor treatments. With the Rybelsus Oral Type 2 Diabetes Brand Landscape, you’ll have:
- Insights from more than 150 US endocrinologists
- A robust analysis of Rybelsus’ brand value
- A beneficial examination of physicians’ perceptions of Rybelsus’ strengths and weaknesses
- A deep understanding of Rybelsus’ place in the Oral T2D marketplace
- HCP perceptions and prescribing habits for Rybelsus’
Strategic Questions Answered about the Rybelsus Oral Type 2 Diabetes Brand Landscape
- Rx trends: Do physicians expect Rybelsus usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Rybelsus patient?
- Competitive landscape: Which existing Oral T2D brands compete best against Rybelsus?
- Clinical perceptions: What is the perception of Rybelsus’ clinical profile?
- Brand persona: What elements of Rybelsus’ brand personality ring true for endocrinologists?
Summary of Strategic Insights from Rybelsus Oral Type 2 Diabetes Brand Landscape
- According to endocrinologists and primary care providers, Rybelsus’ current patient share is lower than its competitors.
- Endocrinologists and primary care providers perceive Rybelsus’ biggest strengths as both efficacy and accompanying manufacturer support.
- Rybelsus is seen as a medication ideal for a patient with a higher A1C and who has potentially tried 2 other orals already.
Benefits of Purchasing the Rybelsus Oral Type 2 Diabetes Brand Landscape
- Cost-efficient primary research analyzing how Rybelsus’ position in the oral type 2 diabetes market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 150 endocrinologists
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s oral type 2 diabetes strategist for 1-year.
Table of Contents
Rybelsus through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal Oral T2D Brands – 7
- Least Ideal Oral T2D Brands – 8
- Most Efficacious Oral T2D Brands – 9
- Least Efficacious Oral T2D Brands – 10
- Most Favorable Safety Profile Among Oral T2D Brands – 11
- Least Favorable Safety Profile Among Oral T2D Brands – 12
- Easiest Dosing Among Oral T2D Brands – 13
- Most Challenging Dosing Among Oral T2D Brands – 14
- Best Tolerability Among Oral T2D Brands – 15
- Worst Tolerability Among Oral T2D Brands – 16
- Best Access Among Oral T2D Brands – 17
- Worst Access Among Oral T2D Brands – 18
- Best Support Among Oral T2D Brands – 19
- Worst Support Among Oral T2D Brands – 20
Rybelsus Patient Profile – 21
- Rybelsus ‘Typical’ Patient Summary – 22
- Rybelsus Patient: ‘Typical’ Disease Severity – 23
- Rybelsus Patient: ‘Typical’ Treatment History – 24
- Rybelsus Patient: ‘Typical’ Lifestyle – 25
- Rybelsus Patient: ‘Typical’ Treatment Adherence – 26
- Rybelsus Patient: ‘Typical’ Comorbidities – 27
Novo Nordisk Corporate Reputation – 28
- Best Corporate Brand Reputation in Oral T2D – 29
- Novo Nordisk Reputation in Oral T2D – 30
Rybelsus Top Brand Competitors – 31
- Rybelsus’ Top Competitors – 32
- Rybelsus Brand Competitor Prescribing Patterns – 33
- Rybelsus Brand Competitor Rational Perceptions – 34
- Rybelsus Competitor Emotional Brand Personalities – 35
- Rybelsus Brand Competitor Target Patient Profile – 36
Rybelsus Clinical Brand Profile – 37
- Analysis of Rybelsus as an Ideal Brand – 38
- Rybelsus Strengths – 39
- Rybelsus Weaknesses – 40
- Rybelsus Summary – 41
Rybelsus Brand Personality – 42
- Rybelsus Brand Personalities – 43
- Rybelsus: Everyman Personality – 44
Contact – 45