Onglyza Oral Type 2 Diabetes Brand Landscape provides detailed analysis of Onglyza’ impact on the Oral Type 2 Diabetes market. This brand navigator provides an in-depth look at Onglyza’ brand value for type 2 diabetes patients and the HCPs who treat them. With Onglyza, endocrinologists have a critical tool to treat oral type 2 diabetes.
The report includes market insights gathered directly from US endocrinologists. No other oral type 2 diabetes brand research available includes as much in-depth information about Onglyza, its clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Onglyza’ clinical strengths and weaknesses compared to competitor treatments. With the Onglyza Oral Type 2 Diabetes Brand Landscape, you’ll have:
- Insights from more than 150 US endocrinologists
- A robust analysis of Onglyza’brand value
- A beneficial examination of physician’s perceptions of Onglyza’ strengths and weaknesses
- A deep understanding of Onglyza’ place in the oral type 2 diabetes marketplace
- HCP perceptions and prescribing habits for Onglyza
Strategic Questions Answered about the Onglyza Oral Type 2 Diabetes Brand Landscape
- Rx trends: Do endocrinologists expect Onglyza usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Onglyza patient?
- Competitive landscape: Which existing Oral T2D brands compete best against Onglyza?
- Clinical perceptions: What is the perception of Onglyza clinical profile?
- Brand persona: What elements of Onglyza brand personality ring true for physicians?
Summary of Strategic Insights from the Onglyza Brand Landscape
- Onglyza differs from its competitors by having a CKD Stage 1 instead of Stage 2 and it differentiates itself with use in patients who have a higher BMI.
- HCPs hold few strong perceptions one way or another about Onglyza/ Kombiglyze.
- AstraZeneca has cultivated a positive reputation with HCPs because of their dedication to diabetes.
Benefits of Purchasing the Onglyza Oral Type 2 Diabetes Brand Landscape
- Cost-efficient primary research analyzing how Onglyza’ position in the oral type 2 diabetes market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 150 endocrinologist
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s oral type 2 diabetes strategist for 1-year.
Table of Contents
Onglyza through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal Oral T2D Brands – 7
- Least Ideal Oral T2D Brands – 8
- Most Efficacious Oral T2D Brands – 9
- Least Efficacious Oral T2D Brands – 10
- Most Favorable Safety Profile Among Oral T2D Brands – 11
- Least Favorable Safety Profile Among Oral T2D Brands – 12
- Easiest Dosing Among Oral T2D Brands – 13
- Most Challenging Dosing Among Oral T2D Brands – 14
- Best Tolerability Among Oral T2D Brands – 15
- Worst Tolerability Among Oral T2D Brands – 16
- Best Access Among Oral T2D Brands – 17
- Worst Access Among Oral T2D Brands – 18
- Best Support Among Oral T2D Brands – 19
- Worst Support Among Oral T2D Brands – 20
Onglyza Patient Profile – 21
- Onglyza ‘Typical’ Patient Summary – 22
- Onglyza Patient: ‘Typical’ Disease Severity – 23
- Onglyza Patient: ‘Typical’ Treatment History – 24
- Onglyza Patient: ‘Typical’ Lifestyle – 25
- Onglyza Patient: ‘Typical’ Treatment Adherence – 26
- Onglyza Patient: ‘Typical’ Comorbidities – 27
AstraZeneca Corporate Reputation – 28
- Best Corporate Brand Reputation in Oral T2D – 29
- AstraZeneca Reputation in Oral T2D – 30
Merck Top Brand Competitors – 31
- Onglyza Top Competitors – 32
- Onglyza Brand Competitor Prescribing Patterns – 33
- Onglyza Brand Competitor Rational Perceptions – 34
- Onglyza Competitor Emotional Brand Personalities – 35
- Onglyza Brand Competitor Target Patient Profile – 36
Onglyza Clinical Brand Profile – 37
- Analysis of Onglyza as an Ideal Brand – 38
- Onglyza Strengths – 39
- Onglyza Weaknesses – 40
- Onglyza Summary – 41
Onglyza Brand Personality – 42
- Onglyza Brand Personalities – 43
- Onglyza: Rebel Personality – 44
- Onglyza: Sage Personality – 45
Contact – 46