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Brand Navigators
Lemtrada Multiple Sclerosis Brand Landscape
Pages: 47
Published: October 2022
Individual License: $2,550
Team License: $2,850
Lemtrada Multiple Sclerosis Brand Landscape provides detailed analysis of Lemtrada’s impact on the MS market. This brand navigator provides an in-depth look at Lemtrada’s brand value for multiple sclerosis patients and the HCPs who treat them. With Lemtrada, neurologists have a critical tool to treat relapsing remitting multiple sclerosis.
The report includes market insights gathered directly from US neurologists. No other multiple sclerosis brand research available includes as much in-depth information about Lemtrada, it’s clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Lemtrada’s clinical strengths and weaknesses compared to competitor treatments. With the Lemtrada Multiple Sclerosis Brand Landscape, you’ll have:
- Insights from more than 125 US neurologists
- A robust analysis of Lemtrada’s brand value
- A beneficial examination of neurologists’ perceptions of Lemtrada’ strengths and weaknesses
- A deep understanding of Lemtrada’ place in the MS marketplace
- HCP perceptions and prescribing habits for Lemtrada
Strategic Questions Answered about the Lemtrada Multiple Sclerosis Brand Landscape
- Rx trends: Do neurologists expect Lemtrada usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Lemtrada patient?
- Competitive landscape: Which existing MS brands compete best against Lemtrada?
- Clinical perceptions: What is the perception of Lemtrada’ clinical profile?
- Brand persona: What elements of Lemtrada’ brand personality ring true for neurologists?
Summary of Strategic Insights from Lemtrada Multiple Sclerosis Brand Landscape
- Overall, weaknesses outweigh strengths for Lemtrada, particularly on safety and tolerability. However, Lemtrada is considered stronger on efficacy and dosing.
- It is unlikely Neuros will prescribe Lemtrada for patients who are treatment-naïve.
- HCPs predict Lemtrada’s prescription volume to stay the same in the next year, while Ocrevus continues to increase.
Benefits of Purchasing the Lemtrada Multiple Sclerosis Brand Landscape
- Cost-efficient primary research analyzing how Lemtrada’s position in the multiple sclerosis market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 125 neurologists
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s multiple sclerosis strategist for 1-year.
Table of Contents
Lemtrada through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal MS Brands – 7
- Least Ideal MS Brands – 8
- Most Efficacious MS Brands – 9
- Least Efficacious MS Brands – 10
- Most Favorable Safety Profile Among MS Brands – 11
- Least Favorable Safety Profile Among MS Brands – 12
- Easiest Dosing Among MS Brands – 13
- Most Challenging Dosing Among MS Brands – 14
- Best Tolerability Among MS Brands – 15
- Worst Tolerability Among MS Brands – 16
- Best Access Among MS Brands – 17
- Worst Access Among MS Brands – 18
- Best Support Among MS Brands – 19
- Worst Support Among MS Brands – 20
Lemtrada Patient Profile – 21
- Lemtrada ‘Typical’ Patient Summary – 22
- Lemtrada Patient: ‘Typical’ Disease Severity – 23
- Lemtrada Patient: ‘Typical’ Treatment History – 24
- Lemtrada Patient: ‘Typical’ Lifestyle – 25
- Lemtrada Patient: ‘Typical’ Treatment Adherence – 26
- Lemtrada Patient: ‘Typical’ Comorbidities – 27
Sanofi Corporate Reputation – 28
- Best Corporate Brand Reputation in MS – 29
- Sanofi Reputation in MS – 30
Lemtrada Top Brand Competitors – 31
- Lemtrada’s Top Competitors – 32
- Lemtrada Brand Competitor Prescribing Patterns – 33
- Lemtrada Brand Competitor Rational Perceptions – 34
- Lemtrada Competitor Emotional Brand Personalities – 35
- Lemtrada Brand Competitor Target Patient Profile – 36
Lemtrada Clinical Brand Profile – 37
- Analysis of Lemtrada as an Ideal Brand – 38
- Lemtrada Strengths – 39
- Lemtrada Weaknesses – 40
- Lemtrada Summary – 41
Lemtrada Brand Personality – 42
- Lemtrada Brand Personalities – 43
- Lemtrada: Caregiver Personality – 44
- Lemtrada: Everyman Personality – 45
Contact – 46
