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Brand Navigators
Kesimpta Multiple Sclerosis Brand Landscape
Pages: 47
Published: October 2022
Individual License: $2,550
Team License: $2,850
Kesimpta Multiple Sclerosis Brand Landscape provides detailed analysis of Kesimpta’s impact on the MS market. This brand navigator provides an in-depth look at Kesimpta’s brand value for multiple sclerosis patients and the HCPs who treat them. With Kesimpta, neurologists have a critical tool to treat relapsing remitting multiple sclerosis.
The report includes market insights gathered directly from US neurologists. No other multiple sclerosis brand research available includes as much in-depth information about Kesimpta, it’s clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Kesimpta’s clinical strengths and weaknesses compared to competitor treatments. With the Kesimpta Multiple Sclerosis Brand Landscape, you’ll have:
- Insights from more than 125 US neurologists
- A robust analysis of Kesimpta’s brand value
- A beneficial examination of neurologists’ perceptions of Kesimpta’ strengths and weaknesses
- A deep understanding of Kesimpta’ place in the MS marketplace
- HCP perceptions and prescribing habits for Kesimpta
Strategic Questions Answered about the Kesimpta Multiple Sclerosis Brand Landscape
- Rx trends: Do neurologists expect Kesimpta usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Kesimpta patient?
- Competitive landscape: Which existing MS brands compete best against Kesimpta?
- Clinical perceptions: What is the perception of Kesimpta’ clinical profile?
- Brand persona: What elements of Kesimpta’ brand personality ring true for neurologists?
Summary of Strategic Insights from Kesimpta Multiple Sclerosis Brand Landscape
- Efficacy is considered one of Kesimpta’s key strengths. Kesimpta is also often seen as having good support.
- Compared to competitors, the majority of HCPs predict Kesimpta’s prescription volume to increase in the next year, even more than Ocrevus.
- Most Neuros prescribe Kesimpta to patients who have previously failed 1 or 2 DMTs. A smaller percentage might prescribe it to treatment-naïve patients.
Benefits of Purchasing the Kesimpta Multiple Sclerosis Brand Landscape
- Cost-efficient primary research analyzing how Kesimpta’s position in the multiple sclerosis market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 125 neurologists
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s multiple sclerosis strategist for 1-year.
Table of Contents
Kesimpta through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal MS Brands – 7
- Least Ideal MS Brands – 8
- Most Efficacious MS Brands – 9
- Least Efficacious MS Brands – 10
- Most Favorable Safety Profile Among MS Brands – 11
- Least Favorable Safety Profile Among MS Brands – 12
- Easiest Dosing Among MS Brands – 13
- Most Challenging Dosing Among MS Brands – 14
- Best Tolerability Among MS Brands – 15
- Worst Tolerability Among MS Brands – 16
- Best Access Among MS Brands – 17
- Worst Access Among MS Brands – 18
- Best Support Among MS Brands – 19
- Worst Support Among MS Brands – 20
Kesimpta Patient Profile – 21
- Kesimpta ‘Typical’ Patient Summary – 22
- Kesimpta Patient: ‘Typical’ Disease Severity – 23
- Kesimpta Patient: ‘Typical’ Treatment History – 24
- Kesimpta Patient: ‘Typical’ Lifestyle – 25
- Kesimpta Patient: ‘Typical’ Treatment Adherence – 26
- Kesimpta Patient: ‘Typical’ Comorbidities – 27
Novartis Corporate Reputation – 28
- Best Corporate Brand Reputation in MS – 29
- Novartis Reputation in MS – 30
Kesimpta Top Brand Competitors – 31
- Kesimpta’s Top Competitors – 32
- Kesimpta Brand Competitor Prescribing Patterns – 33
- Kesimpta Brand Competitor Rational Perceptions – 34
- Kesimpta Competitor Emotional Brand Personalities – 35
- Kesimpta Brand Competitor Target Patient Profile – 36
Kesimpta Clinical Brand Profile – 37
- Analysis of Kesimpta as an Ideal Brand – 38
- Kesimpta Strengths – 39
- Kesimpta Weaknesses – 40
- Kesimpta Summary – 41
Kesimpta Brand Personality – 42
- Kesimpta Brand Personalities – 43
- Kesimpta: Caregiver Personality – 44
- Kesimpta: Everyman Personality – 45
Contact – 46
