Januvia Oral Type 2 Diabetes Brand Landscape provides detailed analysis of Januvia’s impact on the Oral Type 2 Diabtes market. This brand navigator provides an in-depth look at Januvia’s brand value for oral type 2 diabetes patients and the HCPs who treat them. With Januvia, endocrinologists have a critical tool to treat type 2 diabetes.
The report includes market insights gathered directly from US endocrinologists. No other type 2 diabetes brand research available includes as much in-depth information about Januvia, its clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Januvia’s clinical strengths and weaknesses compared to competitor treatments. With the Januvia’s Type 2 Diabetes Brand Landscape, you’ll have:
- Insights from more than 150 US endocrinologist
- A robust analysis of Januvia’s brand value
- A beneficial examination of physician’ perceptions of Januvia’ strengths and weaknesses
- A deep understanding of Januvia’ place in the Oral Type 2 Diabetes marketplace
- HCP perceptions and prescribing habits for Januvia
Strategic Questions Answered about the Januvia Type 2 Diabetes Brand Landscape
- Rx trends: Do endocrinologists expect Januvia usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Januvia patient?
- Competitive landscape: Which existing Oral Type 2 Diabetes brands compete best against Januvia?
- Clinical perceptions: What is the perception of Januvia’s clinical profile?
- Brand persona: What elements of Januvia’s brand personality ring true for physicians?
Summary of Strategic Insights from Januvia Type 2 diabetes Brand Landscape
- Endocrinologists largely perceive Januvia/ Janumet to compete best against based on product tolerability.
- While Januvia/Janumet has standout strengths in safety and tolerability, it lacks in perceived efficacy according to HCPs.
- Endocrinologists and primary care providers perceive Januvia/Janumet as the safest oral type 2 diabetes treatments
Benefits of Purchasing the Januvia Oral Type 2 Diabetes Brand Landscape
- Cost-efficient primary research analyzing how Januvia’s position in the oral type 2 diabetes market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 150 endocrinologists
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s oral type 2 diabetes strategist for 1-year.
Table of Contents
Januvia through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal Oral T2D Brands – 7
- Least Ideal Oral T2D Brands – 8
- Most Efficacious Oral T2D Brands – 9
- Least Efficacious Oral T2D Brands – 10
- Most Favorable Safety Profile Among Oral T2D Brands – 11
- Least Favorable Safety Profile Among Oral T2D Brands – 12
- Easiest Dosing Among Oral T2D Brands – 13
- Most Challenging Dosing Among Oral T2D Brands – 14
- Best Tolerability Among Oral T2D Brands – 15
- Worst Tolerability Among Oral T2D Brands – 16
- Best Access Among Oral T2D Brands – 17
- Worst Access Among Oral T2D Brands – 18
- Best Support Among Oral T2D Brands – 19
- Worst Support Among Oral T2D Brands – 20
Januvia Patient Profile – 21
- Januvia ‘Typical’ Patient Summary – 22
- Januvia Patient: ‘Typical’ Disease Severity – 23
- Januvia Patient: ‘Typical’ Treatment History – 24
- Januvia Patient: ‘Typical’ Lifestyle – 25
- Januvia Patient: ‘Typical’ Treatment Adherence – 26
- Januvia Patient: ‘Typical’ Comorbidities – 27
Merck’s Corporate Reputation – 28
- Best Corporate Brand Reputation in Oral T2D – 29
- Merck’s Reputation in Oral T2D – 30
Januvia Top Brand Competitors – 31
- Januvia’s Top Competitors – 32
- Januvia Brand Competitor Prescribing Patterns – 33
- Januvia Brand Competitor Rational Perceptions – 34
- Januvia Competitor Emotional Brand Personalities – 35
- Januvia Brand Competitor Target Patient Profile – 36
Januvia Clinical Brand Profile – 37
- Analysis of Januvia as an Ideal Brand – 38
- Januvia Strengths – 39
- Januvia Weaknesses – 40
- Januvia Summary – 41
Januvia Brand Personality – 42
- Januvia Brand Personalities – 43
- Januvia: Everyman Personality – 44
Contact – 45