Invokana Oral Type 2 Diabetes Brand Landscape provides detailed analysis of Invokana’s impact on the Type 2 Diabetes market. This brand navigator provides an in-depth look at Invokana’s brand value for type 2 diabetes patients and the HCPs who treat them. With Invokana, endocrinologists have a critical tool to treat type 2 diabetes.
The report includes market insights gathered directly from US physicians. No other type 2 diabetes brand research available includes as much in-depth information about Invokana, it’s clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Invokana’s clinical strengths and weaknesses compared to competitor treatments. With the Invokana Oral Type 2 Diabetes Brand Landscape, you’ll have:
- Insights from more than 150 US endocrinologists
- A robust analysis of Invokana’s brand value
- A beneficial examination of physicians’ perceptions of Invokana’ strengths and weaknesses
- A deep understanding of Invokana’ place in the Oral Type 2 Diabetes marketplace
- HCP perceptions and prescribing habits for Invokana
Strategic Questions Answered about the Invokana Oral Type 2 Diabetes Brand Landscape
- Rx trends: Do physicians expect Invokana usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Invokana patient?
- Competitive landscape: Which existing Oral Type 2 Diabetes brands compete best against Invokana?
- Clinical perceptions: What is the perception of Invokana’ clinical profile?
- Brand persona: What elements of Invokana’ brand personality ring true for endocrinologists?
Summary of Strategic Insights from Invokana Oral Type 2 Diabetes Brand Landscape
- Invokana is the only branded oral type 2 diabetes medication that is seen as a good candidate for NYHA heart failure class II patients.
- Endocrinologists and primary care providers perceive Invokana as having slight strengths in efficacy at the expense of access and safety.
- A small handful of HCPs have a positive impression of Janssen’s effective medications and their willingness to provide samples.
Benefits of Purchasing the Invokana Oral Type 2 Diabetes Brand Landscape
- Cost-efficient primary research analyzing how Invokana’s position in the oral type 2 diabetes market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 150 endocrinologists
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s oral type 2 diabetes strategist for 1-year.
Table of Contents
Clinical Brand Attributes – 5
- Most Ideal Oral T2D Brands – 6
- Least Ideal Oral T2D Brands – 7
- Most Efficacious Oral T2D Brands – 8
- Least Efficacious Oral T2D Brands –9
- Most Favorable Safety Profile Among Oral T2D Brands – 10
- Least Favorable Safety Profile Among Oral T2D Brands – 11
- Easiest Dosing Among Oral T2D Brands – 12
- Most Challenging Dosing Among Oral T2D Brands – 13
- Best Tolerability Among Oral T2D Brands – 14
- Worst Tolerability Among Oral T2D Brands – 15
- Best Access Among Oral T2D Brands – 16
- Worst Access Among Oral T2D Brands – 17
- Best Support Among Oral T2D Brands – 18
- Worst Support Among Oral T2D Brands – 19
Invokana Patient Profile – 20
- Invokana ‘Typical’ Patient Summary – 21
- Invokana Patient: ‘Typical’ Disease Severity – 22
- Invokana Patient: ‘Typical’ Treatment History – 23
- Invokana Patient: ‘Typical’ Lifestyle – 24
- Invokana Patient: ‘Typical’ Age – 25
- Invokana Patient: ‘Typical’ Comorbidities – 26
Janssen Corporate Reputation – 27
- Best Corporate Brand Reputation in Oral T2D – 28
- Janssen Reputation in Oral T2D – 29
Invokana Top Brand Competitors – 30
- Invokana’s Top Competitors – 31
- Invokana Brand Competitor Prescribing Patterns – 32
- Invokana Brand Competitor Rational Perceptions – 33
- Invokana Competitor Emotional Brand Personalities – 34
- Invokana Brand Competitor Target Patient Profile – 35
Invokana Clinical Brand Profile – 36
- Analysis of Janssen as an Ideal Brand – 37
- Invokana Strengths – 38
- Invokana Weaknesses – 39
- Invokana Summary – 40
Invokana Brand Personality – 41
- Invokana Brand Personality – 42
- Invokana: Everyman Personality – 43
Contact – 44