Farxiga Oral Type 2 Diabetes Brand Landscape provides detailed analysis of Farxiga’s impact on the Oral Type 2 Diabetes market. This brand navigator provides an in-depth look at Farxiga’s brand value for oral type 2 diabetes patients and the HCPs who treat them. With Farxiga, endocrinologists have a critical tool to treat oral type 2 diabetes.
The report includes market insights gathered directly from US physicians. No other oral type 2 diabetes brand research available includes as much in-depth information about Farxiga, its clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Farxiga’s clinical strengths and weaknesses compared to competitor treatments. With the Farxiga Oral Type 2 Diabetes Brand Landscape, you’ll have:
- Insights from more than 150 US endocrinologists
- A robust analysis of Farxiga’s brand value
- A beneficial examination of physician’ perceptions of Farxiga’ strengths and weaknesses
- A deep understanding of Farxiga’ place in the Oral T2D marketplace
- HCP perceptions and prescribing habits for Farxiga
Strategic Questions Answered about the Farxiga Oral Type 2 Diabetes Brand Landscape
- Rx trends: Do endocrinologists expect Farxiga usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Farxiga patient?
- Competitive landscape: Which existing Oral T2D brands compete best against Farxiga?
- Clinical perceptions: What is the perception of Farxiga’ clinical profile?
- Brand persona: What elements of Farxiga’ brand personality ring true for physicians?
Summary of Strategic Insights from Fargixa Oral Type 2 Diabetes Brand Landscape
- Farxiga is differentiated among its competitors because it is broadly used for NYHA heart failure class I and II patients.
- Endocrinologists and primary care providers perceive Farxiga to be an innovative and creative drug due to its renal and CKD benefits.
- HCPs perceive Farxiga as having strong support closely followed by efficacy, dosing and tolerability.
Benefits of Purchasing the Farxiga Oral 2 Diabetes Brand Landscape
- Cost-efficient primary research analyzing how Farxiga’s position in the oral type 2 diabetes market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 150 endocrinologist
- A complimentary 30-minute workshop with you (and your team)
- Unlimited support from Vivisum’s oral type 2 diabetes strategist for 1-year.
Table of Contents
Farxiga through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal Oral T2D Brands – 7
- Least Ideal Oral T2D Brands – 8
- Most Efficacious Oral T2D Brands – 9
- Least Efficacious Oral T2D Brands – 10
- Most Favorable Safety Profile Among Oral T2D Brands – 11
- Least Favorable Safety Profile Among Oral T2D Brands – 12
- Easiest Dosing Among Oral T2D Brands – 13
- Most Challenging Dosing Among Oral T2D Brands – 14
- Best Tolerability Among Oral T2D Brands – 15
- Worst Tolerability Among Oral T2D Brands – 16
- Best Access Among Oral T2D Brands – 17
- Worst Access Among Oral T2D Brands – 18
- Best Support Among Oral T2D Brands – 19
- Worst Support Among Oral T2D Brands – 20
Farxiga Patient Profile – 21
- Farxiga ‘Typical’ Patient Summary – 22
- Farxiga Patient: ‘Typical’ Disease Severity – 23
- Farxiga Patient: ‘Typical’ Treatment History – 24
- Farxiga Patient: ‘Typical’ Lifestyle – 25
- Farxiga Patient: ‘Typical’ Treatment Adherence – 26
- Farxiga Patient: ‘Typical’ Comorbidities – 27
Astrazeneca Corporate Reputation – 28
- Best Corporate Brand Reputation in Oral T2D – 29
- AstraZeneca Reputation in Oral T2D – 30
Farxiga Top Brand Competitors – 31
- Farxiga’s Top Competitors – 32
- Farxiga Brand Competitor Prescribing Patterns – 33
- Farxiga Brand Competitor Rational Perceptions – 34
- Farxiga Competitor Emotional Brand Personalities – 35
- Farxiga Brand Competitor Target Patient Profile – 36
Farxiga Clinical Brand Profile – 37
- Analysis of Farxiga as an Ideal Brand – 38
- Farxiga Strengths – 39
- Farxiga Weaknesses – 40
- Farxiga Summary – 41
Farxiga Brand Personality – 42
- Farxiga Brand Personalities – 43
- Farxiga: Everyman Personality – 44
- Farxiga: Sage Personality – 45
- Farxiga: Creator Personality – 46
Contact – 47