Aubagio Multiple Sclerosis Brand Landscape
Aubagio Multiple Sclerosis Brand Landscape provides detailed analysis of Aubagio’s impact on the MS market. This brand navigator provides an in-depth look at Aubagio’s brand value for multiple sclerosis patients and the HCPs who treat them. With Aubagio, neurologists have a critical tool to treat relapsing remitting multiple sclerosis.
The Aubagio market research report includes insights gathered directly from US neurologists. No other multiple sclerosis brand research available includes as much in-depth information about Aubagio, it’s clinical brand attributes, target patient profile, competitive outlook and much more.
The primary research included in this brand navigator allows you to identify Aubagio’s clinical strengths and weaknesses compared to competitor treatments. With the Aubagio Multiple Sclerosis Brand Landscape, you’ll have:
- Insights from more than 125 US neurologists
- A robust analysis of Aubagio’s brand value
- A beneficial examination of neurologists’ perceptions of Aubagio’ strengths and weaknesses
- A deep understanding of Aubagio’ place in the MS marketplace
- HCP perceptions and prescribing habits for Aubagio
Strategic Questions Answered about the Aubagio Multiple Sclerosis Brand Landscape
- Rx trends: Do neurologists expect Aubagio usage to increase vs. decrease in the next 12 months?
- Patient selection: What are some typical characteristics of the ideal Aubagio patient?
- Competitive landscape: Which existing MS brands compete best against Aubagio?
- Clinical perceptions: What is the perception of Aubagio’ clinical profile?
- Brand persona: What elements of Aubagio’ brand personality ring true for neurologists?
Summary of Strategic Insights from Aubagio Multiple Sclerosis Brand Landscape
- Over a quarter of doctors consider Aubagio one of the safest branded therapies.
- HCPs view Aubagio’s patient as different from Gilenya on disease severity and treatment history.
- HCPs are less likely to describe Aubagio patients as less active or sedentary.
Benefits of Purchasing the Aubagio Multiple Sclerosis Brand Landscape
- Cost-efficient primary research analyzing how Aubagio’s position in the multiple sclerosis market impacts other brand’s strategic marketing decisions.
- Insights drawn from in-depth interviews among US KOLs and surveys of more than 125 neurologists.
- A complimentary 30-minute workshop with you (and your team).
- Unlimited support from Vivisum’s multiple sclerosis strategist for 1-year.
Table of Contents
Aubagio through the PHYCURE Lens – 5
Clinical Brand Attributes – 6
- Most Ideal MS Brands – 7
- Least Ideal MS Brands – 8
- Most Efficacious MS Brands – 9
- Least Efficacious MS Brands – 10
- Most Favorable Safety Profile Among MS Brands – 11
- Least Favorable Safety Profile Among MS Brands – 12
- Easiest Dosing Among MS Brands – 13
- Most Challenging Dosing Among MS Brands – 14
- Best Tolerability Among MS Brands – 15
- Worst Tolerability Among MS Brands – 16
- Best Access Among MS Brands – 17
- Worst Access Among MS Brands – 18
- Best Support Among MS Brands – 19
- Worst Support Among MS Brands – 20
Aubagio Patient Profile – 21
- Aubagio ‘Typical’ Patient Summary – 22
- Aubagio Patient: ‘Typical’ Disease Severity – 23
- Aubagio Patient: ‘Typical’ Treatment History – 24
- Aubagio Patient: ‘Typical’ Lifestyle – 25
- Aubagio Patient: ‘Typical’ Treatment Adherence – 26
- Aubagio Patient: ‘Typical’ Comorbidities – 27
Sanofi Corporate Reputation – 28
- Best Corporate Brand Reputation in MS – 29
- Sanofi Reputation in MS – 30
Aubagio Top Brand Competitors – 31
- Aubagio’s Top Competitors – 32
- Aubagio Brand Competitor Prescribing Patterns – 33
- Aubagio Brand Competitor Rational Perceptions – 34
- Aubagio Competitor Emotional Brand Personalities – 35
- Aubagio Brand Competitor Target Patient Profile – 36
Aubagio Clinical Brand Profile – 37
- Analysis of Aubagio as an Ideal Brand – 38
- Aubagio Strengths – 39
- Aubagio Weaknesses – 40
- Aubagio Summary – 41
Aubagio Brand Personality – 42
- Aubagio Brand Personalities – 43
- Aubagio: Caregiver Personality – 44
- Aubagio: Everyman Personality – 45
Contact – 46
