• Privacy Policy

Vivisum Privacy Policy

Last updated: 8/30/2022

Vivisum Partners LLC is committed to protecting the privacy of our clients, research participants, and website visitors. The following applies to our website. For information collected via other channels please see the section “Information Gathering and Usage.”


By using Vivisum’s website (vivisumpartners.com) you expressly consent to the use and disclosure of your information as described below.

Website Data: Our website (vivisumpartners.com) uses cookies and other technologies to enhance the user experience and improve the website’s functionality. In addition to cookies, we collect visitor’s recent web browsing activity to generate aggregated traffic reporting statistics for the website.

Contact forms: Vivisum’s website has multiple contact forms through our website. By using these forms, you consent to the collection and storage of the information you provide us. We will not use your information for any purpose other than to contact you directly unless we have your expressed consent to use it elsewhere.

Third-Party Sites: As a convenience to our website visitors, our website contains links to third-party websites that we are not affiliated with, control, or manage. Our policies are not applicable to these sites and users concerned with privacy by these third parties should refer to the third party’s Privacy Policies.

Opt-Out Policy: If you wish to be removed from Vivisum emails or newsletters, or have any information you have supplied through our website contact form to be erased, as is your right, please email Vivisum at ciara.lutz@vivisumpartners.com


Vivisum Partners LLC is committed to protecting the privacy of our clients and research participants. This Privacy Policy applies to all client and research participant personal information that we collect or use in conducting our business. This policy does not apply to the practices of companies that Vivisum does not own or control, or to people that Vivisum does not employ.


We are a market research company, and we collect data to understand global market trends. We respect the rights and well-being of all our participants, and we strive to be honest, transparent, and straightforward in all interactions. We deeply respect the privacy of our research respondents, and we will take reasonable and customary steps to keep your data safe.

Confidentiality: We take reasonable and customary steps to ensure that all responses to our research are completely confidential. We collect data in our studies for research purposes only, and our reports are aggregated to maintain respondent confidentiality. While we use respondent quotes on certain occasions, these will never be associated with personally identifiable information.

Sharing Data: We do not rent, sell, or give personal information to any third party for the purpose of directly marketing any products or services. In some cases, we may need to share information with third parties that provide research services in support of the research project, for example, transcription services for interviews. Even in these cases, your information will only be used to complete the research unless you give specifically express consent to do otherwise. The third-party vendors that we transfer data to will grant your data the same level of privacy and protection that we do.  We will also share your information as reasonably necessary to comply with law or a legal process, such as medical adverse event reporting or a court-ordered subpoena. This includes other lawful requests from law enforcement and national security.

Participant Personally Identifiable Information: At Vivisum, we strive to limit our exposure to personal information. However, Vivisum occasionally collects personally identifiable information in conducting research studies, such as contact information for interviews or in reporting adverse events. We will only collect your personal information if you have freely given your prior express consent for a specific purpose. Per GDPR Article 9.1, your personal information is never used ‘for the purpose of uniquely identifying a natural person.’ It is your right as an individual to access the information we have stored about you and request information to be edited or deleted. It is also your right to not provide us with your information and leave research at any time. If you would like a copy of your information or would like us to edit or delete your information, please contact Vivisum at ciara.lutz@vivisumpartners.com.

Video and Audio Taping: Vivisum records research sessions, such as focus groups, one-on-one interviews, and telephone interviews, for note-taking and documentation purposes. This is necessary for us to perform our services to our clients and ensure accurate data in our reporting. If we do so, we will inform our research participants of the recording at the beginning of the interview and will give them the opportunity to decline to be recorded.

IP Address in Surveys: When collecting market research responses online, we process IP addresses for the legitimate business purpose of preventing duplicate responses. All other personal information is only collected when the research participant deliberately and voluntarily provides it.

Children: We do not knowingly collect personal information from anyone under the age of eighteen without parent or guardian permission.

Opt-Out Option: Market research is voluntary. Participants may opt-out at any time from a project. We use research panel providers to recruit research participants who have previously agreed to participate in market research. If you opt-out of research with Vivisum, you may request for Vivisum to erase your data and you may also request information about the panel that recruited you so you may notify them as well.  You may opt-out of research with Vivisum or request information about our market research panels by emailing ciara.lutz@vivisumpartners.com.


Client Information: We treat all information we receive from clients as confidential and do not use the information for any purpose other than to fulfill our obligation to them. In order to effectively provide our services, we will hold client information indefinitely until we are explicitly instructed by the client for it to be deleted. We take all reasonable measures to keep client information secure. All employees are required to sign a non-disclosure agreement that enforces the confidentiality of client information.


Security: We maintain all reasonable security measures to help safeguard client and respondent information.  Nevertheless, data security cannot be 100% guaranteed, and we cannot ensure the security of any information provided to us.

Data Retention: In general, Vivisum strives to not store personal data collected in the process of market research. Any data collected over the course of market research is anonymized, aggregated for analysis, and stored using secure, cloud-based software for no longer than 90 days, except when deemed necessary for client accounts or for FDA validation studies.

Change in Privacy Policies: We reserve the right to modify this Privacy Policy at any time. We will publish updated policies via our website and any other places we deem appropriate, so you can always be aware of what information we collect and how we use it. We will use information in accordance with the policy as it was in effect at the time information was collected.

EU-U. S Data Privacy Framework (EU-U.S. DPF) & Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF):

Vivisum Partners LLC complies with the EU-U.S. DPF and Swiss-U.S. DPF as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union and Switzerland to the United States. Vivisum has self-certified to the Department of Commerce that it adheres to the EU-U.S. DPF and Swiss-U.S. DPF Principles. If there is any conflict between the terms in this privacy policy and the Data Privacy Framework Principles, the Data Privacy Framework Principles shall govern. To learn more about the Data Privacy Framework program, please visit https://www.dataprivacyframework.gov/s/.

Vivisum Partners adheres to the Data Privacy Framework Principles and commits to resolving complaints about our collection or use of your personal information. Individuals in the European Union (EU) and Switzerland with inquiries or complaints regarding our Data Privacy Framework policy should first contact Vivisum at ciara.lutz@vivisumpartners.com

Vivisum has further committed to refer unresolved Data Privacy Framework complaints to JAMS (Judicial Arbitration and Mediation Service Inc), an alternative dispute resolution provider located in the United States. If you do not receive timely acknowledgment of your complaint from us or if we have not addressed your complaint to your satisfaction, please visit JAMS complaint handling link (https://www.jamsadr.com/submit/) for more information or to file a complaint. The services of JAMS are provided at no cost to you.

Any data to be transferred for any reason is limited and for specified research purposes only. Any vendors or third parties working with or for Vivisum Partners are obligated to comply with local guidelines for confidentiality and data security. When transferring data to a third party, such third parties are obligated to maintain at least the same level of privacy protection as required by the Data Privacy Framework. In any case of onward transfer to third parties, Vivisum Partners is potentially liable unless it can be proven that we are not responsible for the event giving rise to the damage.

Vivisum may be required to disclose personal information in response to a lawful request by public authorities, including meeting national security or law enforcement requirements. Under certain limited conditions, individuals may invoke binding arbitration before the Data Privacy Framework Panel created by the U.S. Department of Commerce and the European Commission. Vivisum is also subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC.)

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