Comprehensive Research for Pharma Launch

Brand Builder provides customized, comprehensive and consultative market research to support pharmaceutical brand launch.


Brand Builder is an integrated program that combines qualitative, quantitative and strategic planning techniques to support brand development from Phase II through launch. Our solution provides market insights to support critical positioning, messaging and collateral development decisions.


Brand Builder includes a diagnostic evaluation and a modular framework that enables us to tailor research to your brand and your budget. Our diagnostic approach analyzes your brand across five key dimensions and customizes launch research based on your brand’s unique character.


As experienced researchers and pharmaceutical marketers, Vivisum understands the complexities of the brand launch process. Rather than simply gathering insights, we place insights into a strategic context and work collaboratively to optimize your brand.

Brand Launch Roadmap

Download our article which outlines our unique approach to brand launch research.