Novelist Zora Neale Hurston has a great quote. “Research is formalized curiosity. It is poking and prying with a purpose.” I’ve always liked that image of market research. It’s an industry filled with big kids that are still amazed and curious about the world around them, the kids that never grew out of asking “but, why?”

In 2017, we let the curiosity bug grab hold. We began exploring new and exciting trends that will influence and change the market research industry. What we found brought nothing but excitement for what’s just over the horizon. And, because we like our readers, we decided it wasn’t fair to keep all this exciting news to ourselves. So, in 2018 we are releasing our Innovation blog series. About every two weeks, we will release a blog on a new technology or ideology that’s shaping the future of market research. We will cover a range of topics, from public policy like GDPR to technology like virtual reality to theory by the sphere of influence in organizations.

Interested in how haptics will change usability research or how data visualization will shape big data? What about how your Fitbit will affect health care research or that we are living on the brink of a data privacy revolution? We’re going to delve into all of that. Come join us in our bi-weekly exploration in what’s ahead for market research and let your curiosity run a little wild.

Jane Hardy

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