Pharmaceutical Brand Launch: Market Insight is Critical

We all know what a successful pharmaceutical launch looks like: up and to the right. Quite simply, ‘success’ is most… Continue Reading >

Pharmaceutical Sales: Optimizing the Sales Detail

Despite recent advances in digital marketing and DTC advertising, the HCP sales force remains the primary marketing channel for most… Continue Reading >

Pharma Brand Launch Part 2: Positioning of the New Product in Existing Treatment Algorithms

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma.… Continue Reading >

Pharmaceutical Branding: What Does ‘Good’ Positioning Look Like?

Effective positioning is critical to the success of pharmaceutical brands. Yet, defining ‘effectiveness’ and implementing processes to ensure effective positioning… Continue Reading >

Don’t Be a Megalomaniac: Positioning Concept Development

There are two common ways of developing the positioning for a new pharmaceutical brand. The first typically looks like this:… Continue Reading >

Pharma Brand Launch Part 1: Unmet Need in the Therapeutic Area

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma.… Continue Reading >

Pharmaceutical Branding: Surveying the Market Landscape

In an earlier blog post, we shared our perspective on the difference between positioning and value prop for pharmaceutical brands.… Continue Reading >

Pharmaceutical Brand Positioning vs. Value Proposition: What’s the Difference?

In our work with pharmaceutical brand teams, one of the most common points of confusion is in the difference between… Continue Reading >

Navigating the Labyrinth of Brand Launch: A Guide for Small Pharma

For the Marketing function in many large pharmaceutical companies, the launch of a new product, particularly a new brand, is… Continue Reading >

communication

Pharmaceutical Brand Positioning: Creating a Shared Language

In our work with pharmaceutical brands, we see a good deal of inconsistency surrounding the concept of brand ‘positioning’. While… Continue Reading >