Meaningful Work Grant 2020

Vivisum has always striven to pursue meaningful work and explore the role of business in social progress. We can’t think… Continue Reading >

Biotech Brand Building: Messaging Matrix

Biotech Brand Building: Messaging Matrix Every pharmaceutical or biotech product is unique, and marketers must construct marketing communications based on… Continue Reading >

Biotech Brand Building: Audience Archetypes

Over the last two decades, pharmaceutical and biotech marketers have witnessed a rapid evolution in the size and complexity of… Continue Reading >

What is Your Brand’s Archetype? This Week: ‘Me Too’ Brands

In this blog series, we are examining competitive context archetypes for biotech and pharmaceutical brands: Archetype 1: First-in-Class Brands Archetype… Continue Reading >

What is Your Brand’s Archetype? This Week: Next Generation Brands

In this blog series, we are examining competitive context archetypes for biotech and pharmaceutical brands: Archetype 1: First-in-Class Brands Archetype… Continue Reading >

What is Your Brand’s Archetype? This Week: First in Class

Marketing 101 tells us that we should never brand in a vacuum. Instead, we should position brands to highlight strengths… Continue Reading >

3 Key Elements to Delivering ROI on Market Research

Sometimes it’s easy to just go along to get along. Much of the time, as market researchers, we are asked… Continue Reading >

Positioning Sprout’s Addyi: Female Viagra or Female Cialis?

For better or worse, the popular press has dubbed Sprout Pharmaceutical’s Addyi as the ‘Female Viagra’. OK, yes – in… Continue Reading >

Building Effective Brands: Key Launch Questions

Your Phase 2 results were promising, and you are expecting positive Phase 3 results in the upcoming months. The Wall… Continue Reading >

Pharma Brand Launch Part 3: Messaging That Supports Desired Use of the Product

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma.… Continue Reading >