Vivisum has always striven to pursue meaningful work and explore the role of business in social progress. We can’t think of a better way to

Over the last two decades, pharmaceutical and biotech marketers have witnessed a rapid evolution in the size and complexity of their audience. Twenty-five years ago,

In this blog series, we are examining competitive context archetypes for biotech and pharmaceutical brands: Archetype 1: First-in-Class Brands Archetype 2: Next Generation Brands Archetype

In this blog series, we are examining competitive context archetypes for biotech and pharmaceutical brands: Archetype 1: First-in-Class Brands Archetype 2: Next Generation Brands Archetype

Marketing 101 tells us that we should never brand in a vacuum. Instead, we should position brands to highlight strengths and mitigate weaknesses relative to

Sometimes it’s easy to just go along to get along. Much of the time, as market researchers, we are asked by our internal clients (typically

For better or worse, the popular press has dubbed Sprout Pharmaceutical’s Addyi as the ‘Female Viagra’. OK, yes – in many ways, ‘Female Viagra’ is

Your Phase 2 results were promising, and you are expecting positive Phase 3 results in the upcoming months. The Wall Street analysts have a strong