
Market Researchers, leave the watches to Apple and Fitbit
The barriers to using wearables in Market Research This year marked the ten-year anniversary of Fitbit. Though the wow-factor has faded, wearables are still a
The barriers to using wearables in Market Research This year marked the ten-year anniversary of Fitbit. Though the wow-factor has faded, wearables are still a
In the past, market researchers typically fulfilled the role of ‘order takers’. In this role, the market researcher was a data gatherer who deferred to
Wired magazine saw 2001 as the beginning of the haptic feedback revolution. The article on haptics in communication portrayed that within five years, manipulating holograms
Virtual reality is a booming trend, with headsets from the $600 Samsung kit to the $15 Google Cardboard. According to IDC over 2.2 million headsets
So, what is human-centered design? HCD pioneer, IDEO, defines it as a process that starts with the people you’re designing for and ends with new
Today is the day Global Data Protection Regulation (GDPR) rolls out globally and data privacy continues to flood the news. In our previous blog post,
There are two responses I’ve heard about the fast approaching GDPR roll out in EU: “I can feel the anxiety, the heartburn and the headache
In our previous blog, we discussed the exciting new technology advancing neuroscience marketing. Neuromarketing combines electric signals off the skin, biometrics, eye tracking, and facial
Imagine you’re watching a commercial for the new iPhone and you’re captivated. In the whirl of colors, dramatic lighting and electronic music, for 30