Market Researchers, leave the watches to Apple and Fitbit…

The barriers to using wearables in Market Research This year marked the ten-year anniversary of Fitbit. Though the wow-factor has… Continue Reading >

Action-oriented Insights: Market research as a catalyst for organizational action

In the past, market researchers typically fulfilled the role of ‘order takers’. In this role, the market researcher was a… Continue Reading >

Communication through Haptics: A revolution in usability studies

Wired magazine saw 2001 as the beginning of the haptic feedback revolution. The article on haptics portrayed that within 5… Continue Reading >

Virtual Reality in Market Research: Mainstay or Illusion?

Virtual reality is a booming trend, with headsets from the $600 Samsung kit to the $15 Google Cardboard. According to… Continue Reading >

Human Centered Design: Starting with the end in mind

So, what is human-centered design? HCD pioneer, IDEO, defines it as a process that starts with the people you’re designing… Continue Reading >

What market research can learn from GDPR

Today is the day Global Data Protection Regulation (GDPR) rolls out globally and data privacy continues to flood the news.… Continue Reading >

Opportunities in Headache: What GDPR means for Market Research

There are two responses I’ve heard about the fast approaching GDPR roll out in EU: “I can feel the anxiety,… Continue Reading >

Why Now Isn’t the Time for Neuromarketing

In our previous blog, we discussed the exciting new technology of neuromarketing. Neuromarketing, also known as neuroscience marketing, combines electric… Continue Reading >

Your Brain Likes Blue Better: How Neuromarketing will Change Market Research

  Imagine you’re watching a commercial for the new iPhone and you’re captivated. In the whirl of colors, dramatic lighting… Continue Reading >