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Innovation Blog

Market Researchers, leave the watches to Apple and Fitbit

The barriers to using wearables in Market Research This year marked the ten-year anniversary of Fitbit. Though the wow-factor has faded, wearables are still a

Market research as a catalyst for organizational action

In the past, market researchers typically fulfilled the role of ‘order takers’. In this role, the market researcher was a data gatherer who deferred to

Haptics in Communication: A Revolution in Usability Studies

Wired magazine saw 2001 as the beginning of the haptic feedback revolution. The article on haptics in communication portrayed that within five years, manipulating holograms

Virtual Reality in Market Research: Mainstay or Illusion?

Virtual reality is a booming trend, with headsets from the $600 Samsung kit to the $15 Google Cardboard. According to IDC over 2.2 million headsets

Human Centered Design: Starting with the end in mind

So, what is human-centered design? HCD pioneer, IDEO, defines it as a process that starts with the people you’re designing for and ends with new

What market research can learn from GDPR

Today is the day Global Data Protection Regulation (GDPR) rolls out globally and data privacy continues to flood the news. In our previous blog post,

Opportunities in Headache: What GDPR means for Market Research

There are two responses I’ve heard about the fast approaching GDPR roll out in EU: “I can feel the anxiety, the heartburn and the headache

Why Now Isn’t the Time for Neuromarketing

In our previous blog, we discussed the exciting new technology of neuromarketing. Neuromarketing, also known as neuroscience marketing, combines electric signals off the skin, biometrics,