The Crucial Role of Market Research in Biopharma Brand Launch
The nuanced challenges that biopharma brand launch teams must consider prior to launching a new drug include proving efficacy and safety compared to existing options,
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Brand Strategy
Target Audience Research: Understanding Patient and Physician Needs
Use audience research to understand patients and physicians for better product development and engagement
Market Positioning Research: Carving a Niche in the Biotech Market
Effective market positioning is crucial for small biotech companies to establish a strong foothold and thrive. Positioning research enables biotech companies to define their unique
The Art of Creative Concept Research
Our first blog in this series discusses the importance of message testing for biotech launch teams. This blog covers the value of creative concept research.
The Importance of Message Testing
In the fiercely competitive landscape of small biotech companies, the ability to effectively communicate a clear and compelling message is paramount. Message testing research serves
Best Medications for Ulcerative Colitis: What are they and why?
What are the best medications for ulcerative colitis? Looking at the research and listening to gastroenterologists may provide you a quick answer. But in reality,
Why Partner with a Market Research Agency?
There are plenty of reasons why engaging a market research agency will make a world of difference for your product’s brand strategy. Choosing a market
FAANG Self-Funded Study: Google
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google. Our team used this research
FAANG Self Funded Study: Netflix Brand Perception
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.
FAANG Self Funded Study: Apple Brand Personality
Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.
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