What market research can learn from GDPR

Today is the day Global Data Protection Regulation (GDPR) rolls out globally and data privacy continues to flood the news.… Continue Reading >

Opportunities in Headache: What GDPR means for Market Research

There are two responses I’ve heard about the fast approaching GDPR roll out in EU: “I can feel the anxiety,… Continue Reading >

Why Now Isn’t the Time for Neuromarketing

In our previous blog, we discussed the exciting new technology of neuromarketing. Neuromarketing, also known as neuroscience marketing, combines electric… Continue Reading >

Your Brain Likes Blue Better: How Neuromarketing will Change Market Research

  Imagine you’re watching a commercial for the new iPhone and you’re captivated. In the whirl of colors, dramatic lighting… Continue Reading >

Innovation Blog Series Launches!

Novelist Zora Neale Hurston has a great quote. “Research is formalized curiosity. It is poking and prying with a purpose.”… Continue Reading >

Happy New Year!

Happy New Year. Each new year brings excitement and energy for what’s to come. Even still in the clutches of… Continue Reading >

Here’s to 2017

As we are wrapping up the year, Vivisum is delighted to celebrate a wonderful 2017 with all of you. To… Continue Reading >

Why All Market Researchers Should Be Holding Workshops

 Much of the distinction in the ‘insight-oriented’ and ‘action-oriented’ perspectives can be seen in how one answers the question of… Continue Reading >

The Curse of the Pie Chart: 4 Ways to Enhance Data Visualizations

Let’s face it, we could all benefit from being more visual in our presentations. From marketing and branding to finance… Continue Reading >

2 Things You Should Always Do Before Any Market Research Project

What is the real purpose of market research? The answer is simple: to shine a clear, unbiased light on customers,… Continue Reading >