Internship Wrap-Up: Jefferson’s Reflections
Last Friday (1/13/23), marked the completion of Jefferson’s internship with Vivisum. Jefferson’s internship involved learning things from management principles to financial operations and logistics. We
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Market Research
Best Medications for Ulcerative Colitis: What are they and why?
What are the best medications for ulcerative colitis? Looking at the research and listening to gastroenterologists may provide you a quick answer. But in reality,
Ulcerative Colitis Outlook Research
Vivisum Partners recently published a new series of strategy navigators focusing on the ulcerative colitis outlook. The market analysis encompasses qualitive and quantitative research, including surveys
Why Partner with a Market Research Agency?
There are plenty of reasons why engaging a market research agency will make a world of difference for your product’s brand strategy. Choosing a market
4 Actions for Managing Cognitive Bias
There are steps you can take to begin managing cognitive bias while conducting market research and analyzing the data. It comes down to being aware of your leanings and gathering additional information to combat the negative effects of cognitive biases. Here are four concrete actions you can take to start managing cognitive bias.
Overcoming Cognitive Bias in Market Research
It’s hard to avoid cognitive bias in today’s world, it has some part in almost everything we do. It is important to remember that no
How Improv Made Me a Better Market Research Moderator
Market Research Moderator Techniques Overlap with Improv It might surprise you to know that being a market research moderator and improv comedy are a lot
History of Market Research Part III: Measuring Consumer Behavior
In Part 2 of our last History of Market Research blog series, we saw how focus groups grew in popularity as American consumerism took off
Focus Groups: History of Market Research II
The last post in the history of market research series covered the early origins of modern market research in 1920s America. From its emergence in the 1824
History of Market Research I
To gain a deeper understanding of the history of market research and foster an appreciation of where our theories and practices originate, it is important
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