cognitive bias in market research, confirmation bias

How to Overcome Cognitive Bias in Market Research

It’s hard to avoid cognitive bias in today’s world, it has some part in almost everything we do. It is… Continue Reading >

How Improv Made Me a Better Moderator

It might surprise you to know that market research and improv comedy are a lot alike. I’ve been doing improv… Continue Reading >

History of Market Research Part III

Reasoned action and planned behavior:   In the 1980’s theories on the link between attitudes and behaviors started emerging. Martin… Continue Reading >

History of Market Research II

War brings change:   WWII resulted in a need for propaganda and assurance that the propaganda was doing its job.… Continue Reading >

History of Market Research I

To gain a deeper understanding of our field and foster an appreciation of where our theories and practices originate it… Continue Reading >

FAANG Self-Funded Study: Google

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple, Netflix, and Google.… Continue Reading >

FAANG Self Funded Study: Netflix

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook,… Continue Reading >

FAANG Self Funded Study: Apple

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook,… Continue Reading >

FAANG Self Funded Study: Amazon

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook,… Continue Reading >

FAANG Self Funded Study: Facebook

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook,… Continue Reading >