FAANG Self Funded Study

Vivisum recently conducted a self-funded research study to understand the personalities of major technology brands under the FAANG acronym: Facebook, Amazon, Apple,… Continue Reading >

Embracing Chaos

Chaos is everywhere. From stoplights to random acts of kindness, we need to accept that more often than not things… Continue Reading >

In the Mouth of Focus Group Madness

A vampire, a skeleton, a mummy, a ghoul, and a ghost all walk into a focus group. As they are… Continue Reading >

Ensuring Accountability: The Accountability Web

A lack of accountability is failure’s best friend. Imagine an architect is drawing up a design for a skyscraper that… Continue Reading >

Leave the pie charts to the desserts -4 visualization rules to live by

There’s a reason road signs are often pictures and not words. Whether you are signaling ‘road work ahead’ or a… Continue Reading >

The true spirit of Valentine’s: Genuine Human Connection

Valentine’s Day is upon us. And with it comes the age-old debate: Is it lame or romantic? Does it ostracize… Continue Reading >

Market Researchers, leave the watches to Apple and Fitbit…

The barriers to using wearables in Market Research This year marked the ten-year anniversary of Fitbit. Though the wow-factor has… Continue Reading >

Action-oriented Insights: Market research as a catalyst for organizational action

In the past, market researchers typically fulfilled the role of ‘order takers’. In this role, the market researcher was a… Continue Reading >

Communication through Haptics: A revolution in usability studies

Wired magazine saw 2001 as the beginning of the haptic feedback revolution. The article on haptics portrayed that within 5… Continue Reading >

Virtual Reality in Market Research: Mainstay or Illusion?

Virtual reality is a booming trend, with headsets from the $600 Samsung kit to the $15 Google Cardboard. According to… Continue Reading >