There are steps you can take to begin managing cognitive bias while conducting market research and analyzing the data. It comes down to being aware of your leanings and gathering additional information to combat the negative effects of cognitive biases. Here are four concrete actions you can take to start managing cognitive bias.
It might surprise you to know that being a market research moderator and improv comedy are a lot alike. I’ve been doing improv for less
In Part 2 of our last History of Market Research blog series, we saw how focus groups grew in popularity as American consumerism took off