The Crucial Role of Market Research in Biopharma Brand Launch
The nuanced challenges that biopharma brand launch teams must consider prior to launching a new drug include proving efficacy and safety compared to existing options,
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Market Research
A Powerful Pair: Market Research Agencies and Pharmaceutical Medical Affairs
Pharmaceutical medical affairs teams play a pivotal role for biopharmaceuticals launching their brands. They serve as the bridge between science and practice, ensuring that healthcare providers are
Target Audience Research: Understanding Patient and Physician Needs
Use audience research to understand patients and physicians for better product development and engagement
Market Positioning Research: Carving a Niche in the Biotech Market
Effective market positioning is crucial for small biotech companies to establish a strong foothold and thrive. Positioning research enables biotech companies to define their unique
The Art of Creative Concept Research
Our first blog in this series discusses the importance of message testing for biotech launch teams. This blog covers the value of creative concept research.
The Importance of Message Testing
In the fiercely competitive landscape of small biotech companies, the ability to effectively communicate a clear and compelling message is paramount. Message testing research serves
Internship Wrap-Up: Jefferson’s Reflections
Last Friday (1/13/23), marked the completion of Jefferson’s internship with Vivisum. Jefferson’s internship involved learning things from management principles to financial operations and logistics. We
Best Medications for Ulcerative Colitis: What are they and why?
What are the best medications for ulcerative colitis? Looking at the research and listening to gastroenterologists may provide you a quick answer. But in reality,
Ulcerative Colitis Outlook Research
Vivisum Partners recently published a new series of strategy navigators focusing on the ulcerative colitis outlook. The market analysis encompasses qualitive and quantitative research, including surveys
Why Partner with a Market Research Agency?
There are plenty of reasons why engaging a market research agency will make a world of difference for your product’s brand strategy. Choosing a market
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