Sometimes it’s easy to just go along to get along. Much of the time, as market researchers, we are asked by our internal clients (typically

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. So you have done your

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. Once there is a baseline

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. Henry Ford famously quoted, “If

For the Marketing function in many large pharmaceutical companies, the launch of a new product, particularly a new brand, is an exciting and frenetic time.

Vivisum recently had occasion to do some strategy consulting work with a local non-profit organization whose mission is tied to facilitating the development and growth