Meaningful Work and Working Meaningfully

Meaningful work is a very vague term. For many, it is tied to influencing humanity and the world in a… Continue Reading >

3 Key Elements to Delivering ROI on Market Research

Sometimes it’s easy to just go along to get along. Much of the time, as market researchers, we are asked… Continue Reading >

Pharma Brand Launch Part 3: Messaging That Supports Desired Use of the Product

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma.… Continue Reading >

Pharma Brand Launch Part 2: Positioning of the New Product in Existing Treatment Algorithms

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma.… Continue Reading >

Pharma Brand Launch Part 1: Unmet Need in the Therapeutic Area

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma.… Continue Reading >

Navigating the Labyrinth of Brand Launch: A Guide for Small Pharma

For the Marketing function in many large pharmaceutical companies, the launch of a new product, particularly a new brand, is… Continue Reading >

Everything You Thought You Knew About Innovation Is Wrong

Innovation has become one of those business buzzwords of the last decade. Its presence in titles of business best sellers… Continue Reading >

The Value of Followership

Throughout my career, I have lost track of the number of Leadership training programs I have participated in. Year after… Continue Reading >

Triple Bottom Line Companies: Does Pharma Qualify?

Vivisum recently had occasion to do some strategy consulting work with a local non-profit organization whose mission is tied to… Continue Reading >

Research (R)evolutions Launches Consortium to Increase Market Research ROI

Vivisum’s Research (R)evolutions community has announced its second annual knowledge-sharing consortium. The free consortium, titled Insights to Impact is intended… Continue Reading >