
Meaningful Work and Working Meaningfully
Meaningful work is a very vague term. For many, it is tied to influencing humanity and the world in a positive way. In other words,
Meaningful work is a very vague term. For many, it is tied to influencing humanity and the world in a positive way. In other words,
Sometimes it’s easy to just go along to get along. Much of the time, as market researchers, we are asked by our internal clients (typically
This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. So you have done your
This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. Once there is a baseline
This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. Henry Ford famously quoted, “If
For the Marketing function in many large pharmaceutical companies, the launch of a new product, particularly a new brand, is an exciting and frenetic time.
Innovation has become one of those business buzzwords of the last decade. Its presence in titles of business best sellers has been pervasive. And yet,
Throughout my career, I have lost track of the number of Leadership training programs I have participated in. Year after year, role after role, from
Vivisum recently had occasion to do some strategy consulting work with a local non-profit organization whose mission is tied to facilitating the development and growth
Vivisum’s Research (R)evolutions community has announced its second annual knowledge-sharing consortium. The free consortium, titled Insights to Impact is intended to provide corporate market researchers