In the Mouth of Focus Group Madness

A vampire, a skeleton, a mummy, a ghoul, and a ghost all walk into a focus group. As they are… Continue Reading >

Here’s to 2017

As we are wrapping up the year, Vivisum is delighted to celebrate a wonderful 2017 with all of you. To… Continue Reading >

Gratefulness in the workplace

Here on the Vivisum blog, we often talk about meditation and recognizing what is happening in the present. The entire… Continue Reading >

The Beginning of Market Research – Part 1

There is a pretty big self-directed meme happening the market research world today. Everyone keeps writing these blogs, articles and… Continue Reading >

Market Researchers: Where will we be in 10 years?

Market Research is and will always be about uncovering insights to provide solutions. The process of doing so (i.e., the… Continue Reading >

Can Market Researchers Benefit from Meditation?

Think about that dark, overly hot, musky backroom after 8 hours of research. Think about those unresponsive, difficult respondents who… Continue Reading >

Market Researchers: Boost your interviewing skills with these 5 tips

This is a follow up post to our first blog about remembering the basics when moderating. I want to cover… Continue Reading >

How Measuring Social Impact Can Cause Inaction

Durham, the middle child of “The Triangle”. There is so much potential in Durham, some of it already realized and… Continue Reading >

Sometimes the most important part of market research projects isn’t the research.

On any Market Research or Consulting project, there will be a person who is in the delicate position of managing… Continue Reading >

Moderating in Moderation: Sometimes you have to go back to the basics

Market Research can often get monotonous and repetitive for moderators. Long hours of interviews, spanning over days and sometimes weeks… Continue Reading >