How Becoming a CrossFit Coach has Made Me a Better Researcher
Becoming a CrossFit coach has, without a doubt, made me a better market researcher. That may sound completely unrelated, and it felt unrelated for a
Posts By:
Jane Hardy
Visualization rules to live by- Leave the pie charts to the desserts
There’s a reason road signs are often pictures and not words. Whether you are signaling ‘road work ahead’ or a rise in quarterly sales, visualization
Market Researchers, leave the watches to Apple and Fitbit
The barriers to using wearables in Market Research This year marked the ten-year anniversary of Fitbit. Though the wow-factor has faded, wearables are still a
Haptics in Communication: A Revolution in Usability Studies
Wired magazine saw 2001 as the beginning of the haptic feedback revolution. The article on haptics in communication portrayed that within five years, manipulating holograms
Virtual Reality in Market Research: Mainstay or Illusion?
Virtual reality is a booming trend, with headsets from the $600 Samsung kit to the $15 Google Cardboard. According to IDC over 2.2 million headsets
What market research can learn from GDPR
Today is the day Global Data Protection Regulation (GDPR) rolls out globally and data privacy continues to flood the news. In our previous blog post,
Opportunities in Headache: What GDPR means for Market Research
There are two responses I’ve heard about the fast approaching GDPR roll out in EU: “I can feel the anxiety, the heartburn and the headache
Why Now Isn’t the Time for Neuromarketing
In our previous blog, we discussed the exciting new technology of neuromarketing. Neuromarketing, also known as neuroscience marketing, combines electric signals off the skin, biometrics,
Your Brain Likes Blue Better: Neuromarketing Market Research
Imagine you’re watching a commercial for the new iPhone and you’re captivated. In the whirl of colors, dramatic lighting and electronic music, for 30
Innovation Blog Series Launches!
Novelist Zora Neale Hurston has a great quote. “Research is formalized curiosity. It is poking and prying with a purpose.” I’ve always liked that image
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