cognitive bias in market research, confirmation bias

How to Overcome Cognitive Bias in Market Research

It’s hard to avoid cognitive bias in today’s world, it has some part in almost everything we do. It is… Continue Reading >

History of Market Research Part III

Reasoned action and planned behavior:   In the 1980’s theories on the link between attitudes and behaviors started emerging. Martin… Continue Reading >

History of Market Research II

War brings change:   WWII resulted in a need for propaganda and assurance that the propaganda was doing its job.… Continue Reading >

History of Market Research I

To gain a deeper understanding of our field and foster an appreciation of where our theories and practices originate it… Continue Reading >

How to Handle Burnout

Burnout…What is it? In recent years, the term “burnout” has taken the spotlight of numerous conversations, but what does it… Continue Reading >

Vivisum Welcomes Elissa Cannonwood to the Team

When I was asked to write an introduction post I started off as many do: “Hello, my name is Elissa… Continue Reading >