Positioning Sprout’s Addyi: Female Viagra or Female Cialis?

For better or worse, the popular press has dubbed Sprout Pharmaceutical’s Addyi as the ‘Female Viagra’. OK, yes – in… Continue Reading >

Building Effective Brands: Key Launch Questions

Your Phase 2 results were promising, and you are expecting positive Phase 3 results in the upcoming months. The Wall… Continue Reading >

Pharmaceutical Brand Launch: Market Insight is Critical

We all know what a successful pharmaceutical launch looks like: up and to the right. Quite simply, ‘success’ is most… Continue Reading >

Cancer Made Me a Better Leader

When I was diagnosed with cancer 10 years ago, I’m pretty sure my doctor didn’t say, ‘Congratulations! You’ve been given… Continue Reading >

Pharmaceutical Sales: Optimizing the Sales Detail

Despite recent advances in digital marketing and DTC advertising, the HCP sales force remains the primary marketing channel for most… Continue Reading >

Pharmaceutical Branding: What Does ‘Good’ Positioning Look Like?

Effective positioning is critical to the success of pharmaceutical brands. Yet, defining ‘effectiveness’ and implementing processes to ensure effective positioning… Continue Reading >

Don’t Be a Megalomaniac: Positioning Concept Development

There are two common ways of developing the positioning for a new pharmaceutical brand. The first typically looks like this:… Continue Reading >

Pharmaceutical Branding: Surveying the Market Landscape

In an earlier blog post, we shared our perspective on the difference between positioning and value prop for pharmaceutical brands.… Continue Reading >

Pharmaceutical Brand Positioning vs. Value Proposition: What’s the Difference?

In our work with pharmaceutical brand teams, one of the most common points of confusion is in the difference between… Continue Reading >

Was Steve Jobs Wrong About Great Products?

Steve Jobs famously said, ‘If you keep your eye on the profit, you’re going to skimp on the product. But… Continue Reading >