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February 2021

focus groups, market research, research groups, focus group research

Focus Groups: History of Market Research II

The last post in the history of market research series covered the early origins of modern market research in 1920s America. From its emergence in the 1824

history of market research, market research history

History of Market Research I

To gain a deeper understanding of the history of market research and foster an appreciation of where our theories and practices originate, it is important

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Focus Groups: History of Market Research II

History of Market Research I

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