The Age of Marketing Evolution
The role of marketing as a function within an organization has evolved dramatically over the last few decades, from something relatively straightforward to a complex
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December 2015
What is Your Brand’s Archetype? This Week: Next Generation Brands
In this blog series, we are examining competitive context archetypes for biotech and pharmaceutical brands: Archetype 1: First-in-Class Brands Archetype 2: Next Generation Brands Archetype
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