What is Your Brand’s Archetype? This Week: First in Class
Yes, launching the a first-of-its-kind product to the market is an entrepreneurial goal. But being first in class has its challenges. Marketing 101 tells us
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October 2015
Can Market Researchers Benefit from Meditation?
Think about that dark, overly hot, musky backroom after 8 hours of research. Think about those unresponsive, difficult respondents who are trying to get their
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