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June 2015

3 Steps to Building a Research Scenario Plan

This post is part of our ongoing series on the action-oriented process. Centuries from now, science may advance to the point where we are able

Pharma Brand Launch Part 2: Positioning of the New Product in Existing Treatment Algorithms

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. Once there is a baseline

How Measuring Social Impact Can Cause Inaction

Durham, the middle child of “The Triangle”. There is so much potential in Durham, some of it already realized and some of it yet to

Pharmaceutical Branding: What Does ‘Good’ Positioning Look Like?

Effective positioning is critical to the success of pharmaceutical brands. Yet, defining ‘effectiveness’ and implementing processes to ensure effective positioning is often elusive for many

4 Ways Market Researchers Can Integrate Themselves into Their Organization

This post is part of our ongoing series on the action-oriented process. Successful researchers know how to avoid the market research bubble. Integrating yourself into