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May 2015

Don’t Be a Megalomaniac: Positioning Concept Development

There are two common ways of developing the positioning for a new pharmaceutical brand. The first typically looks like this: a megalomaniacal brand manager locks

Stakeholder Engagement: 3 Steps to Building a Strategy Roadmap

This post is part of our ongoing series on the action-oriented process. If you asked a room full of people to close their eyes, spin

Pharma Brand Launch Part 1: Unmet Need in the Therapeutic Area

This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. Henry Ford famously quoted, “If

Sometimes the most important part of market research projects isn’t the research.

On any Market Research or Consulting project, there will be a person who is in the delicate position of managing the stakeholders. The Project Manager