
Don’t Be a Megalomaniac: Positioning Concept Development
There are two common ways of developing the positioning for a new pharmaceutical brand. The first typically looks like this: a megalomaniacal brand manager locks
There are two common ways of developing the positioning for a new pharmaceutical brand. The first typically looks like this: a megalomaniacal brand manager locks
This post is part of our ongoing series on the action-oriented process. If you asked a room full of people to close their eyes, spin
This post is part of our ongoing series on the Commerical Strategy and Brand Launch of Small to Mid-Size Pharma. Henry Ford famously quoted, “If
On any Market Research or Consulting project, there will be a person who is in the delicate position of managing the stakeholders. The Project Manager