Take Action With Your Insights Step 4: Organizational Accountability
As we look at the final step in the action-oriented process, the best practice of organizational accountability can be defined as: establish organizational mechanisms that
Posts By:
April 2015
Pharmaceutical Branding: Surveying the Market Landscape
In an earlier blog post, we shared our perspective on the difference between positioning and value prop for pharmaceutical brands. We posited that positioning is
Take Action with Your Insights: Steps 2-3
Action-Oriented Process Step 2: Insight GenerationStep 2 is Insight Generation: designing our research instrument, conducting fieldwork and analyzing what we learned during fieldwork. It is
Pharmaceutical Brand Positioning vs. Value Proposition: What’s the Difference?
In our work with pharmaceutical brand teams, one of the most common points of confusion is in the difference between a brand’s ‘positioning’ and its
Sign-Up for Our Newsletter
Stay in touch with the latest and greatest news from Vivisum Partners.
