Market Research can often get monotonous and repetitive for moderators. Long hours of interviews, spanning over days and sometimes weeks gives opportunities for mistakes and
For the Marketing function in many large pharmaceutical companies, the launch of a new product, particularly a new brand, is an exciting and frenetic time.
As we look at the first step in the action-oriented process, the best practice of organizational engagement can be defined as: build momentum for future
In our work with pharmaceutical brands, we see a good deal of inconsistency surrounding the concept of brand ‘positioning’. While marketers are universally familiar with
As we speak to researchers across the industry, we are seeing a fundamental paradigm shift from an insight-orientation to an action-orientation. For many years, researchers