
Losing Faith in Market Research
Riddle me this: what does market research have in common with Santa Claus, the Easter Bunny, and the Tooth Fairy? Many people don’t believe in
Riddle me this: what does market research have in common with Santa Claus, the Easter Bunny, and the Tooth Fairy? Many people don’t believe in
Over the last decade, it’s been interesting to observe the increasing role of corporate procurement groups in the market research process. Indeed, the increasing prevalence