
The Voice of the Customer: How researchers are taking control of marketing
The traditional role of researchers within companies is to be the order-taker. Marketing stakeholders decide on the agenda, the strategy, and how researchers spend their
The traditional role of researchers within companies is to be the order-taker. Marketing stakeholders decide on the agenda, the strategy, and how researchers spend their
One of the most critical decisions when organizing a market research project is choosing the right vendor. Now, I can practically see the red warning
It’s easy to talk about turning the insights you gather from market research into real business impact. After all, that’s the ultimate goal of the