Why All Market Researchers Should Be Holding Workshops

 Much of the distinction in the ‘insight-oriented’ and ‘action-oriented’ perspectives can be seen in how one answers the question of… Continue Reading >

The Curse of the Pie Chart: 4 Ways to Enhance Data Visualizations

Let’s face it, we could all benefit from being more visual in our presentations. From marketing and branding to finance… Continue Reading >

2 Things You Should Always Do Before Any Market Research Project

What is the real purpose of market research? The answer is simple: to shine a clear, unbiased light on customers,… Continue Reading >

The New Frontier: Intro

Vivivsum’s new blog series on innovation in Market Research by 2050   Over the next few months, we are going… Continue Reading >

Vivisum Welcomes Kelly Phoenix

Welcome Kelly Phoenix I am both delighted and thankful for the opportunity to join the Vivisum Partners family as Senior… Continue Reading >

How Market Research Makes Companies More Proactive

Many companies seem to find themselves reacting to changes occurring outside of their own environment. This may be because leadership… Continue Reading >

The changing mindset of market research

Something interesting has been happening in the market research world in the last few years. More and more we are… Continue Reading >

The Beginning of Market Research – Part 1

There is a pretty big self-directed meme happening the market research world today. Everyone keeps writing these blogs, articles and… Continue Reading >

The Age of Marketing Evolution

The role of marketing as a function within an organization has evolved dramatically over the last few decades, from something… Continue Reading >

Market Researchers: Where will we be in 10 years?

Market Research is and will always be about uncovering insights to provide solutions. The process in doing so (aka the… Continue Reading >